What’s the Difference Between Outbound and Inbound Marketing? Introduction When it comes to product marketing, an effective marketing strategy can raise profits and further your customer base. For introducing their products, two separate approaches that sales teams use are outbound and inbound marketing. Having more understanding regarding these marketing strategies and how they differ among…
Search Engine Optimization
How Bing Places for Business Lets You Attract More Customers
How Bing Places for Business Lets You Attract More Customers Introduction Small businesses can gain many benefits by creating their listing on Bing Places. This free service increases your exposure in Bing searches, resulting in more customers able to find your business through organic search. As Bing business listings are search-optimized, you’ll rank higher in…
A Guide to Using Social Media Hashtags
A Guide to Using Social Media Hashtags Introduction When blended with a perfect message length, frequent posting, and ideal platform for your readers, properly used hashtags are the final step for a comprehensive, focused social media marketing plan. What Is a Hashtag? First used in 2007 on Twitter to group topics, hashtags (the pound symbol…
Understanding Keywords and Their Use in SEO
Understanding Keywords and Their Use in SEO
What Are Google Penalties and How Do I Detect Them?
What Are Google Penalties and How Do I Detect Them? Introduction A Google penalty can be detrimental to a website and exasperating to its web manager. It can occur for various reasons, chiefly for not adhering to proper SEO rules. This might result in a sudden drop in web traffic and search rankings. In the…
Why Cheap Web Hosting Is Bad for Your Business Website
Why Cheap Website Hosting Is Bad for Your Business Website Introduction After investing your allowed budget on your new business website, it might be tempting to cut any further expenses by choosing the cheapest web hosting from the numerous search results. Your online business success greatly depends on the right web host choice. Just as…
How to Prepare Your Site for Google’s 2021 Page Experience
How to Prepare Your Site for Google’s 2021 Page Experience Introduction After several postponements, Google has pushed the projected rollout date of its new Page Experience signal release to mid-June 2021, with a complete rollout by the last part of August. So what is Google’s Page Experience signal and how should you be evaluating and…
What Are SERPs and Why Are They Important to Your Marketing Strategy?
What Are SERPs and Why Are They Important to Your Marketing Strategy? What are SERPs? Search Engine Results Pages (SERPs) are the pages of results that search engines generate after a user has submitted a search query by typing or speaking it. Answer boxes appear as top-ranking results, positioned between paid ads and the organic…
10 Useful Tools For Analyzing Your Competitor’s Website
10 Useful Tools For Analyzing Your Competitor’s Website The Competition One of the inevitable challenges in running a business, whether your business is large or small, is competition. So how do you surmount this opposition and shine above the rest? Many factors are involved in developing and maintaining a successful company. The product itself and…
How to Manage Your Business’s Online Reputation
How to Manage Your Business’s Online Reputation When customers start looking for products or services they need, they turn to the internet first. If your business can easily be found online, then this provides you with a significant advantage. However, it’s not enough to just be found online. You need to make sure your brand…