How Blogging can Bring Exposure to Your Business Blogging is a great way to increase your brand’s exposure to your target audience and cement your business as an expert in your niche or industry. Nearly half of all buyers view between 3 to 5 pieces of content before engaging with a sales representative, so it […]
Search Engine Optimization
Optimizing Your Web Pages for the Right Keywords
Optimizing Your Web Pages for the Right Keywords Internet searches are built upon a foundation of keywords. These are search phrases people type into the search box of a search engine to find the info, products, and services they are looking for. A website is an investment for your business; it’s what gets you found […]
Creating Great Content for Your Website
Easy Tips for Increasing Your Search Rankings
Easy Tips for Increasing Your Search Rankings As a small business, having a website is essential, but it’s no longer enough. At some point, you’ve most likely heard about “search engine optimization” or SEO. In order to reach the top of the search rankings, you need to make sure your website is performing the best […]
The Importance of SEO and SEM for Your Business
The Importance of SEO and SEM for Your Business When building a digital marketing strategy, many businesses combine Search Engine Optimization (SEO) with Search Engine Marketing (SEM). While the confusion here is understandable, it’s essential to remember the differences between the two. Search engine optimization focuses on making sure your website contains all the right […]
Where to List Your Business Online
Where to List Your Business Online You probably already know that having an online presence is essential, but where do you begin? If you’re a small business owner, you should think about listing your company in a free online directory. Still, there are a few things to consider when you create a listing for the […]
