What Are SERPs and Why Are They Important to Your Marketing Strategy? What are SERPs? Search Engine Results Pages (SERPs) are the pages of results that search engines generate after a user has submitted a search query by typing or speaking it. Answer boxes appear as top-ranking results, positioned between paid ads and the organic […]
Search Engine Optimization
10 Useful Tools For Analyzing Your Competitor’s Website
10 Useful Tools For Analyzing Your Competitor’s Website The Competition One of the inevitable challenges in running a business, whether your business is large or small, is competition. So how do you surmount this opposition and shine above the rest? Many factors are involved in developing and maintaining a successful company. The product itself and […]
How to Manage Your Business’s Online Reputation
How to Manage Your Business’s Online Reputation When customers start looking for products or services they need, they turn to the internet first. If your business can easily be found online, then this provides you with a significant advantage. However, it’s not enough to just be found online. You need to make sure your brand […]
What is a Google My Business Listing and How Can it Help My Small Business?
What is a Google My Business Listing and How Can it Help My Small Business? Every day, more people are turning to the internet to find local businesses, so it’s more crucial than ever to have an excellent online presence. You need more than a good website to rank on search engines such as Google, […]
How Blogging can Bring Exposure to Your Business
How Blogging can Bring Exposure to Your Business Blogging is a great way to increase your brand’s exposure to your target audience and cement your business as an expert in your niche or industry. Nearly half of all buyers view between 3 to 5 pieces of content before engaging with a sales representative, so it […]
Optimizing Your Web Pages for the Right Keywords
Optimizing Your Web Pages for the Right Keywords Internet searches are built upon a foundation of keywords. These are search phrases people type into the search box of a search engine to find the info, products, and services they are looking for. A website is an investment for your business; it’s what gets you found […]
