What Are Google Penalties and How Do I Detect Them? Introduction A Google penalty can be detrimental to a website and exasperating to its web manager. It can occur for various reasons, chiefly for not adhering to proper SEO rules. This might result in a sudden drop in web traffic and search rankings. In the…
Local SEO
How to Prepare Your Site for Google’s 2021 Page Experience
How to Prepare Your Site for Google’s 2021 Page Experience Introduction After several postponements, Google has pushed the projected rollout date of its new Page Experience signal release to mid-June 2021, with a complete rollout by the last part of August. So what is Google’s Page Experience signal and how should you be evaluating and…
What Are SERPs and Why Are They Important to Your Marketing Strategy?
What Are SERPs and Why Are They Important to Your Marketing Strategy? What are SERPs? Search Engine Results Pages (SERPs) are the pages of results that search engines generate after a user has submitted a search query by typing or speaking it. Answer boxes appear as top-ranking results, positioned between paid ads and the organic…
Easy Tips for Increasing Your Search Rankings
Easy Tips for Increasing Your Search Rankings As a small business, having a website is essential, but it’s no longer enough. At some point, you’ve most likely heard about “search engine optimization” or SEO. In order to reach the top of the search rankings, you need to make sure your website is performing the best…
The Importance of SEO and SEM for Your Business
The Importance of SEO and SEM for Your Business When building a digital marketing strategy, many businesses combine Search Engine Optimization (SEO) with Search Engine Marketing (SEM). While the confusion here is understandable, it’s essential to remember the differences between the two. Search engine optimization focuses on making sure your website contains all the right…
Where to List Your Business Online
Where to List Your Business Online You probably already know that having an online presence is essential, but where do you begin? If you’re a small business owner, you should think about listing your company in a free online directory. Still, there are a few things to consider when you create a listing for the…
Optimizing Your YouTube Videos for Local SEO
Optimizing Your YouTube Videos for Local SEO YouTube optimization is an excellent tactic for local SEO, especially since not many businesses have created and published video content and promotions for themselves. In this article, we will be going over some tips for optimizing your YouTube videos for local search. However, it’s important to note that…
Why Your Local Business Needs a Website Today
Why Your Local Business Needs a Website Today Introduction It’s 2019, and local businesses need websites now more than ever. With online searches becoming more and more popular every day, it’s essential to get your local brand out on the web if you want to grow. While many local business owners don’t think it’s necessary…
Creating 360 Photos for Google Maps
Creating 360 Photos for Google Maps Google is an essential part of marketing, especially for small business owners. You want to make sure that your business has a good ranking in Google’s search results but what a lot of people don’t realize is that a good portion of results are tied to Google Maps. If…