A Guide to Using Social Media Hashtags Introduction When blended with a perfect message length, frequent posting, and ideal platform for your readers, properly used hashtags are the final step for a comprehensive, focused social media marketing plan. What Is a Hashtag? First used in 2007 on Twitter to group topics, hashtags (the pound symbol…
E-commerce Sales
Understanding Keywords and Their Use in SEO
Understanding Keywords and Their Use in SEO
Setting Up LinkedIn to Promote Your Business
Setting Up LinkedIn to Promote Your Business Introduction Using Linkedin Business can help you establish credibility, build a valuable network, and gain inside knowledge from other proven specialists in your profession. Are you maxing its potential for your business? As the world’s top industry platform, LinkedIn boasts of having over 722 million subscribers. One-quarter…
Pinterest Begins WooCommerce Partnership for Product Listing Expansion
Pinterest Begins WooCommerce Partnership for Product Listing Expansion The New WooCommerce Pinterest Extension Pinterest has formed a cutting-edge alliance with WooCommerce, allowing the eCommerce platform’s 3.6 million sellers to transform their product catalogues into Pinterest’s shoppable Pins. This innovation is yet another way Pinterest makes it easier for online stores to use their platform to…
9 Strategies for Requesting Reviews
9 Strategies for Requesting Reviews Introduction A customer review can make all the difference in another customer’s conversion. Even a short review of minimal words can impact a visitor more than a brand’s entire website. The difference of one star, or even half a star, could be the deciding factor for a shopper to choose…
How to Conduct a Profitable Marketing Campaign
How to Conduct a Profitable Marketing Campaign Introduction Great marketing campaigns have a way to remain in the audience’s mind long after the message impression. Why does this work so well? Effective campaigns make a brand unforgettable, promoting a targeted outreach to guide an audience toward a preferred action. In addition, marketing campaigns provide brands…
Why Context Marketing Matters to Your Campaign
Why Context Marketing Matters to Your Campaign Introduction Although the majority of marketers realize the value of content marketing, another side of marketing that’s less noticed is context marketing. Even if you’re not familiar with context marketing or its meaning, you still know the importance of sending the right campaigns at the right time to…
10 Additional Ways for Successfully Boosting Conversion Rates
10 Additional Ways For Successfully Boosting Conversion Rates Introduction In the previous post, we covered 10 ways for increasing your conversion rates for both desktop and mobile sites: Using a CRO planner, condensing your forms, providing social proof, observing visitor engagement, including live chat, verifying offers, performing A/B tests, strengthening trust and eliminating friction, developing…
10 Ways for Successfully Boosting Conversion Rates
10 Ways for Successfully Boosting Conversion Rates Introduction Are you familiar with “analysis paralysis”? This term refers to the principle that an overload of choices can overwhelm one’s capability in decision-making. Your website visitors can face a similar experience if offered too much to view or faced with a disorienting layout. When this occurs, you’ll…
10 Top Payment Platforms for Online Businesses
10 Top Payment Platforms for Online Businesses Introduction Online payment applications are necessary for virtually all types of businesses. The ability to make reservations and payments online offers convenience to virtually all customers. For this reason, it’s critical to ensure your business keeps pace with this innovation. Whether a startup, small business, or even a…