Why You Need a Social Media Dashboard For Your Social Strategy
Though social media dashboards might be a familiar term to many marketers, some may not be entirely sure what these dashboards are or how they can help a marketing plan.
Whether it’s just one or a dozen social media accounts, account managing can be an overwhelming task for quick content development, post creation, and trend response. The undertaking can feel endless when you also factor checking analytics throughout your social channels, apps, and devices.
With a proper social media dashboard, you can centralize all your activity in one spot and gain insights on how to expand more quickly. Having all your accounts in one place allows you to see your results at once and respond appropriately.
Here are the fundamentals of using social media dashboard platforms for more time efficiency and increasing your social marketing skills.
What’s a Social Media Dashboard?
A social media dashboard lets you see all your channels on one platform. From this one place, you can create and schedule posts, track analytics from all accounts, and engage with your social followers.
An ideal dashboard is one that also lets you manage advertising campaigns, track trends, and study results throughout all your channels. Besides more effective marketing, you’ll have a better glimpse of your total performance on all platforms, which is challenging to accomplish using every individual platform.
What’s a Social Media Analytics Dashboard?
A social media analytics dashboard lets you monitor, gauge, and examine your social media performance on all channels. This type of dashboard can help you track your number of likes and post comments, learn what kinds of viewer interaction your content is getting, and see how many new visitors are coming to your channels.
When it comes to analytics, this dashboard is more detailed than a regular social media dashboard.
What’s the Benefit of a Social Media Dashboard?
When you use a social media dashboard, you have a birds-eye-view of your performance to see what’s effective and what isn’t. In addition, it lets you check your performance over a set time to see how it’s progressing, allowing you to save time and money on your brand’s social marketing.
These are the greatest benefits:
- Insights at one glance, displaying all metrics together to easily show what is and isn’t working.
- Ability to share these metrics with your marketing team for keeping abreast of your progress.
- With these insights, you can better target your strategy and boost conversions.
- Through your dashboard’s insights, you can make the right choices concerning your sales pipeline.
Features to Look For in a Social Media Dashboard
When considering a social media dashboard, these are the features it should include:
Performance Tracking—This feature is helpful for examining performance throughout your social platforms, such as ad views, reach, and customer engagement metrics. As you gather more data, you can better understand which methods are effective and which aren’t. For instance, if your posts have lots of interaction but few impressions, you might consider developing more content that readers will be eager to share. Or, upon observing your audience has the most engagement within certain hours in a day, you can modify your posting times correspondingly.
Content Creation—This is important for giving you insights into what content is more successful and which themes connect with your readers. For example, your dashboard might show that posts with photos bring more engagement than those having no images. If your goal is to increase your channel’s engagement, by making sure your future posts include images, your readers can receive more of their preferred types of posts.
An optimal social media dashboard might include content creation features, such as AI assistance for writing your social post captions and content editors for images and videos.
Saving Time and Effort—When you have all your social media details in one place, it’s fast and easy to access your data. You can recognize sequences and possibilities that might otherwise take hours of compiling and analyzing from each native platform.
Messaging—For successful social marketing, interacting with your audience is essential. When you have all your social media content on one platform, your social media dashboard will allow you to respond quickly to your customers, no matter their social platform. Some dashboards enable you to direct message responses to those on your team. This way, your audience receives the best reply, and nothing gets missed.
Report Sharing—It’s essential that your dashboard can easily share reports with your collaborators. Reports demonstrate your social media outreach’s ROI and help support the need for more allocation. Select a dashboard platform that offers customized reports, preferably one that allows adding your logo, and set up the automatic sending of periodic reports.
Social Listening—This feature can help you track online conversations regarding your brand or that of your competitors. If there’s audience discussion about your brand on social media, it’s important to learn what they’re discussing. In addition to tracking your mentions, you should also be mindful of dialogue regarding your competitors and what the public is saying in general about your sector.
Better Collaboration—A social media dashboard with a great team collaboration feature will help you share your dashboard with collaborators, giving them a view of your performance and letting them add their own contributions. Your team will be more productive and successful, helping you to achieve your social media marketing objectives.
Helpful Tips—Not only will a great social media dashboard display all your performance in one convenient place while optimizing your marketing strategies, it will also give you instruction and tips on improving your outcomes.
In combining all your social data into one platform, you can quickly see what’s effective or ineffective. Implementing a social media dashboard can save precious labor and time, besides improving your present and future marketing strategies.