Google Search, Maps, and My Business: How Often Do You Review Your Business Listings? Why a Current Business Profile Matters Keeping your business website fresh with up-to-date information for your current and potential customers is a marketing strategy no-brainer. But how often do you review and update your Google Business listing for accuracy? Does it […]
Digital Marketing
10 Great Free Apps for Your Shopify Store
10 Great Free Apps for Your Shopify Store Introduction After an initial investment of setting up your business in Shopify, app prices for added functionality can further increase your cost. However, while offering paid plans for upgraded features, many free apps are available to enhance your store, while stretching your marketing budget. Among the numerous […]
Cost-free Marketing Channels You Shouldn’t Overlook
Cost-free Marketing Channels You Shouldn’t Overlook Introduction With so many choices when it comes to marketing channels, it’s overwhelming to decide which one or ones to use. And while a good suitable channel will prove a profitable asset to your business, an unsuitable one can yield bad results, hindering your marketing efforts and wasting valuable […]
How to Set Up an Instagram Shop for Your Business
How to Set Up an Instagram Shop for Your Business Introduction Instagram Shop is a vital tool for a successful eCommerce business. Of more than 500 million daily Instagram users, half of these are followers of at least one business. Instagram is edging deeper into the world of eCommerce, offering cutting-edge features, such as a […]
What Are SERPs and Why Are They Important to Your Marketing Strategy?
What Are SERPs and Why Are They Important to Your Marketing Strategy? What are SERPs? Search Engine Results Pages (SERPs) are the pages of results that search engines generate after a user has submitted a search query by typing or speaking it. Answer boxes appear as top-ranking results, positioned between paid ads and the organic […]
10 Useful Tools For Analyzing Your Competitor’s Website
10 Useful Tools For Analyzing Your Competitor’s Website The Competition One of the inevitable challenges in running a business, whether your business is large or small, is competition. So how do you surmount this opposition and shine above the rest? Many factors are involved in developing and maintaining a successful company. The product itself and […]
