8 Keys to Writing Lead Nurturing Emails
Lead nurturing emails can help you build relationships with your leads, bringing them through the sales funnel to the purchasing stage. But before you begin writing a lead nurturing email, concentrate on the identity of your lead and define your goal for communicating with them. Sending numerous emails will be spamming and more repellent to your recipients than nurturing. As you write, verify that your message is beneficial reading to your audience and productive to your business in sending.
Here are eight tips to get you on your way to a successful lead nurturing email.
1. Select an objective
Keep a purpose in mind when planning your message, whether your message involves answering FAQs, fulfilling a promised premium, presenting the latest product, giving a coupon or discount, or sharing other compelling content with your lead.
2. Make your subject line and salutation personal
Hook their interest by using an alluring subject line with a personal salutation in your lead nurturing email campaigns.
3. Present problem areas
Let your leads know how your products or services can simplify their lives by becoming your customers. Detail a problem scenario that your brand could remedy.
4. Display other customers' testimonials
Finding that others were happy with your brand increases your lead's confidence of doing business with you.
5. Add nuggets of wisdom
Add an amazing nugget of facts or research result, giving your readers something to carry along with them on the road to being your customer.
6. Include a Call to Action
Motivating your readers to engage with your brand using a CTA drives your leads to conversion.
7. Don't forget an unsubscribe button
Without an interest in your brand, leads are unlikely to be nurtured for conversions. Give your leads the opportunity to unsubscribe while you concentrate on leads with a better fit.
8. Follow through
After sending your email, monitor the next results. Did the recipient engage with your call to action? Afterward, did your lead interact with your brand? Or do nothing? Take advantage of this data to ascertain the email's productiveness which will help you determine your next email content.
Your prospective customer's initial engagement with your brand is only scratching the surface. You must continually wow your lead with engaging content in each successive email as your lead journeys further down the sales funnel, transforming from a lead into a loyal customer.
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