Social Commerce: How It’s Transforming Today’s Shopper Experience Introduction As the new frontier in marketing, today’s social media can function simultaneously as a shopper’s marketplace and a marketer’s bullhorn. Social audiences can use it to locate, engage with, purchase from, and keep in contact with brands. Marketers can use it to attract, engage with, sell…
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What’s the Difference Between Outbound and Inbound Marketing?
What’s the Difference Between Outbound and Inbound Marketing? Introduction When it comes to product marketing, an effective marketing strategy can raise profits and further your customer base. For introducing their products, two separate approaches that sales teams use are outbound and inbound marketing. Having more understanding regarding these marketing strategies and how they differ among…
What is a Marketing Brief and How Do I Compose One?
What is a Marketing Brief and How Do I Compose One? Introduction Having a comprehensive blueprint of your project can help it function more easily and effectively. A marketing brief is a framework for your marketing project or campaign, keeping your team current and targeted on your plan’s key goals. Developing a productive marketing brief…
How Bing Places for Business Lets You Attract More Customers
How Bing Places for Business Lets You Attract More Customers Introduction Small businesses can gain many benefits by creating their listing on Bing Places. This free service increases your exposure in Bing searches, resulting in more customers able to find your business through organic search. As Bing business listings are search-optimized, you’ll rank higher in…
Why You Need a Social Media Dashboard For Your Social Strategy
Why You Need a Social Media Dashboard For Your Social Strategy Introduction Though social media dashboards might be a familiar term to many marketers, some may not be entirely sure what these dashboards are or how they can help a marketing plan. Whether it’s just one or a dozen social media accounts, account managing can…