4 Tools To Introduce Artificial Intelligence Into Your Marketing Plan Introduction The majority of marketing strategies have primarily depended on growth and digital advertising. But today, even these are insufficient. Simply focusing on growth and information is no longer substantial. To increase your marketing outcomes, step up your pace, and be prepared to outdo your […]
Marketing
4 Strategies to Identify What Your Customers Truly Want
4 Strategies to Identify What Your Customers Truly Want Introduction The chief factor for a successful outcome of any business setup and maintenance is comprehending and fulfilling your customers’ needs and wants. Your customers are your top priority. So when it comes to service and assistance, listening to them lays the foundation for all your […]
What Are Google Penalties and How Do I Detect Them?
What Are Google Penalties and How Do I Detect Them? Introduction A Google penalty can be detrimental to a website and exasperating to its web manager. It can occur for various reasons, chiefly for not adhering to proper SEO rules. This might result in a sudden drop in web traffic and search rankings. In the […]
Reviews-Testimonials-Recommendations: What are the Differences?
Reviews-Testimonials-Recommendations: What are the Differences? Introduction When consumers research products or services, it’s undeniable that reviews, testimonials, and recommendations play an influential factor. Yet, what are the differences between these three? Reviews versus Testimonials versus Recommendations There are subtle differences between reviews, testimonials, and recommendations. Third-party tools (Yelp, Google, Facebook, etc.) collect reviews. However, testimonials […]
A/B Testing: What Is It and Why Perform It?
A/B Testing: What Is It and Why Perform It? Introduction Small- and mid-sized online businesses of today have more advantages than before. Although A/B testing has been in existence for years, today’s innovative online tools make testing simpler and more economical than ever. Countless studies have shown the strength of A/B testing and how it […]
10 Email Marketing Mistakes That Can Jeopardize Conversions
10 Email Marketing Mistakes That Can Jeopardize Conversions Introduction Despite email marketing’s proven high Return on Investment (ROI), many marketers still are of the opinion that email marketing is passé. However, their lack of engagement, conversions, and results likely stem from certain errors email marketers can make. 1. Not Sending a Welcome Email When someone […]
