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Marketing

9 Strategies for Requesting Reviews

A thumbs-up surrounded by colorful speech bubbles representing reviews and feedback, symbolizing the importance of customer reviews.

9 Strategies for Requesting Reviews Customer reviews are more than just ratings on a page – they’re the heart of your business’s online reputation. With over 90% of consumers relying on reviews before making a purchase, the power of a well-written testimonial cannot be overstated. Whether you’re a small local shop or a global e-commerce…

Filed Under: Digital Marketing, E-commerce Sales, Marketing Tagged With: digital marketing, marketing

8 Keys to Writing Lead Nurturing Emails

Email marketing with envelopes, a laptop, and analytics charts representing lead nurturing strategies.

8 Keys to Writing Lead Nurturing Emails   Are you struggling to turn potential customers into loyal clients? Lead nurturing emails might be your secret weapon. These emails guide your audience through their buyer journey by offering valuable, timely information. But how do you write emails that people actually want to open and engage with?…

Filed Under: Digital Marketing, Marketing Tagged With: digital marketing, email marketing, marketing, social media marketing

Social Media Posting: Are You Publishing Too Much or Not Enough?

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Social Media Posting: Are You Publishing Too Much or Not Enough? Social media plays a vital role in connecting with your audience and building your brand. But when it comes to posting, how much is too much? Or worse, are you posting so little that your audience forgets about you altogether? Striking the right balance…

Filed Under: Digital Marketing, E-commerce Sales, Marketing

12 Indications Your Website Needs Refreshing, Redesigning, or an Overhaul

12 Indications Your Website Needs Refreshing, Redesigning, or an Overhaul   Your website is more than just an online presence – it’s your digital storefront, marketing powerhouse, and brand ambassador rolled into one. As the world becomes more tech-savvy, websites must keep up with changing user expectations and emerging technologies. If your site isn’t performing…

Filed Under: Marketing, Website Design, Website Development, Website Maintenance Tagged With: digital marketing, marketing, seo, Web Business, Website Maintenance

10 Things Visitors Are Expecting From Your Website

10 Things Visitors Are Expecting From Your Website   Your website is more than just a digital business card – it’s the centerpiece of your online presence and often the first interaction visitors have with your brand. What makes a visitor stay, engage, and return to your site? In 2025, visitor expectations have evolved alongside…

Filed Under: Digital Marketing, E-commerce Sales, Marketing, Social Media Tagged With: digital marketing, ecommerce website, marketing, Web Business

The 20 Most Effective Sales Promotion Strategies

The 20 Most Effective Sales Promotion Strategies Introduction Consumers and retailers alike are fans of sales, where customers save money on purchases while businesses have a chance to boost their sales and gain loyal customers. Fortunately, there are a number of options for presenting deals to encourage consumers to purchase. To find some sales promotion…

Filed Under: Case Studies, Digital Marketing, E-commerce Sales, Marketing, Social Media

7 Methods For Nurturing Customer Loyalty

7 Methods For Nurturing Customer Loyalty Introduction Loyal customers not only help boost company revenue during peak seasons but can help a business last during difficult times. Developing and applying a successful customer loyalty plan requires communication and discerning consumers’ needs. A key element of business growth is customer loyalty. Repeat buyers are usually the…

Filed Under: Case Studies, Digital Marketing, E-commerce Sales, Marketing, Social Media

Providing a Comprehensive Digital Experience to the Customer Journey

Providing a Comprehensive Digital Experience to the Customer Journey What is a Digital Experience? The interaction between a customer and a brand through digital technologies is considered a digital experience. The digital experience can be in the form of websites, e-commerce sites, social media, mobile apps, or smart devices, with mobile devices being among the…

Filed Under: Case Studies, Digital Marketing, E-commerce Sales, Marketing, Social Media

Social Commerce: How It’s Transforming Today’s Shopper Experience

Social Commerce: How It’s Transforming Today’s Shopper Experience Introduction As the new frontier in marketing, today’s social media can function simultaneously as a shopper’s marketplace and a marketer’s bullhorn. Social audiences can use it to locate, engage with, purchase from, and keep in contact with brands. Marketers can use it to attract, engage with, sell…

Filed Under: Case Studies, Digital Marketing, E-commerce Sales, Marketing, News, Social Media

What’s the Difference Between Outbound and Inbound Marketing?

What’s the Difference Between Outbound and Inbound Marketing? Introduction When it comes to product marketing, an effective marketing strategy can raise profits and further your customer base. For introducing their products, two separate approaches that sales teams use are outbound and inbound marketing. Having more understanding regarding these marketing strategies and how they differ among…

Filed Under: Digital Marketing, E-commerce Sales, Marketing, News, Search Engine Optimization, Social Media

What is a Marketing Brief and How Do I Compose One?

What is a Marketing Brief and How Do I Compose One? Introduction Having a comprehensive blueprint of your project can help it function more easily and effectively. A marketing brief is a framework for your marketing project or campaign, keeping your team current and targeted on your plan’s key goals. Developing a productive marketing brief…

Filed Under: Digital Marketing, E-commerce Sales, Marketing, News, Social Media

How Bing Places for Business Lets You Attract More Customers

How Bing Places for Business Lets You Attract More Customers Introduction Small businesses can gain many benefits by creating their listing on Bing Places. This free service increases your exposure in Bing searches, resulting in more customers able to find your business through organic search. As Bing business listings are search-optimized, you’ll rank higher in…

Filed Under: Digital Marketing, E-commerce Sales, Marketing, News, Search Engine Optimization, Social Media

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From the Learning Center

9 Strategies for Requesting Reviews

8 Keys to Writing Lead Nurturing Emails

Social Media Posting: Are You Publishing Too Much or Not Enough?

12 Indications Your Website Needs Refreshing, Redesigning, or an Overhaul

Social Proof: What is it and How Do You Use it?

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