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Marketing

7 Methods For Nurturing Customer Loyalty

7 Methods For Nurturing Customer Loyalty Introduction Loyal customers not only help boost company revenue during peak seasons but can help a business last during difficult times. Developing and applying a successful customer loyalty plan requires communication and discerning consumers’ needs. A key element of business growth is customer loyalty. Repeat buyers are usually the…

Providing a Comprehensive Digital Experience to the Customer Journey

Providing a Comprehensive Digital Experience to the Customer Journey What is a Digital Experience? The interaction between a customer and a brand through digital technologies is considered a digital experience. The digital experience can be in the form of websites, e-commerce sites, social media, mobile apps, or smart devices, with mobile devices being among the…

Social Commerce: How It’s Transforming Today’s Shopper Experience

Social Commerce: How It’s Transforming Today’s Shopper Experience Introduction As the new frontier in marketing, today’s social media can function simultaneously as a shopper’s marketplace and a marketer’s bullhorn. Social audiences can use it to locate, engage with, purchase from, and keep in contact with brands. Marketers can use it to attract, engage with, sell…

What’s the Difference Between Outbound and Inbound Marketing?

What’s the Difference Between Outbound and Inbound Marketing? Introduction When it comes to product marketing, an effective marketing strategy can raise profits and further your customer base. For introducing their products, two separate approaches that sales teams use are outbound and inbound marketing. Having more understanding regarding these marketing strategies and how they differ among…

How Bing Places for Business Lets You Attract More Customers

How Bing Places for Business Lets You Attract More Customers Introduction Small businesses can gain many benefits by creating their listing on Bing Places. This free service increases your exposure in Bing searches, resulting in more customers able to find your business through organic search. As Bing business listings are search-optimized, you’ll rank higher in…

10 Ways to Propel Engagement Through Email and Social Media Integration

10 Ways to Propel Engagement Through Email and Social Media Integration Introduction Most e-marketers realize the significance of email and social media marketing channels. However, applying these combined forces with no coherent social media strategy is usually the greatest obstacle to a comprehensive digital marketing plan. Here’s how you can strategize an email and social…

Get Ready to Expand Your Shopify Marketplace to YouTube

Get Ready to Expand Your Shopify Marketplace to YouTube Introduction As part of its gradual expansion with integrated marketing tools, YouTube has recently revealed its new alliance with Shopify. This partnership will allow YouTubers with Shopify stores to display merchandise throughout their channels and content on YouTube. YouTube video creators and their viewers share a…

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