Google Search, Maps, and My Business: How Often Do You Review Your Business Listings? Why a Current Business Profile Matters Keeping your business website fresh with up-to-date information for your current and potential customers is a marketing strategy no-brainer. But how often do you review and update your Google Business listing for accuracy? Does it […]
Marketing
How to Set Up an Instagram Shop for Your Business
How to Set Up an Instagram Shop for Your Business Introduction Instagram Shop is a vital tool for a successful eCommerce business. Of more than 500 million daily Instagram users, half of these are followers of at least one business. Instagram is edging deeper into the world of eCommerce, offering cutting-edge features, such as a […]
What Are SERPs and Why Are They Important to Your Marketing Strategy?
What Are SERPs and Why Are They Important to Your Marketing Strategy? What are SERPs? Search Engine Results Pages (SERPs) are the pages of results that search engines generate after a user has submitted a search query by typing or speaking it. Answer boxes appear as top-ranking results, positioned between paid ads and the organic […]
Could Your Business Become a Victim of Digital Darwinism?
Could Your Business Become a Victim of Digital Darwinism? What Is Digital Darwinism? Digital analyst, author, and speaker Brian Solis coined the term “Digital Darwinism” to make businesses acutely aware of the changes in marketing trends. Businesses that wait on the sidelines instead of taking the leap to embrace new marketing trends and enhance their […]
Social Media Posting: Are You Publishing Too Much or Not Enough?
Social Media Posting: Are You Publishing Too Much or Not Enough? Many people ask what is the correct frequency in providing new social media content. In truth, there is no set rule for quantity, as much depends on your business, audience, and even location. However, providing quality content, published on a consistent schedule, is vital […]
A 14-Point Checklist For Writing a Welcome Email
A 14-Point Checklist For Writing a Welcome Email After your web presence, a welcome email is the first step in establishing a relationship with your web visitors. It changes the marketing dynamics from a one-sided broadcast of your online message into a two-way interaction, encouraging consumer engagement with your business or organization. It forges credibility […]
