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How to Prepare Your Site for Google’s 2021 Page Experience

How to Prepare Your Site for Google’s 2021 Page Experience Introduction After several postponements, Google has pushed the projected rollout date of its new Page Experience signal release to mid-June 2021, with a complete rollout by the last part of August. So what is Google’s Page Experience signal and how should you be evaluating and…

12 Indications Your Website Needs Refreshing, Redesigning, or an Overhaul

12 Indications Your Website Needs Refreshing, Redesigning, or an Overhaul   Introduction The World Wide Web and all the components that make up a website are constantly changing. Popular features come and go. A top-notch site in 2008, coded with an HTML editor and using the latest Flash platform, seems as prehistoric in 2021 as…

How Can I Build a Highly Effective Email List?

How Can I Build A Highly Effective Email List? Email Lists 101 Of all marketing channels, Email Marketing has always taken first place when it comes to Return on Investment (ROI), even above SEO. With a $40 return for every dollar spent, it makes sense to focus on this marketing strategy with an effective email…

Google Search, Maps, and My Business: How Often Do You Review Your Business Listings?

Google Search, Maps, and My Business: How Often Do You Review Your Business Listings? Why a Current Business Profile Matters Keeping your business website fresh with up-to-date information for your current and potential customers is a marketing strategy no-brainer. But how often do you review and update your Google Business listing for accuracy? Does it…

10 Great Free Apps for Your Shopify Store

10 Great Free Apps for Your Shopify Store Introduction After an initial investment of setting up your business in Shopify, app prices for added functionality can further increase your cost. However, while offering paid plans for upgraded features, many free apps are available to enhance your store, while stretching your marketing budget. Among the numerous…

Cost-free Marketing Channels You Shouldn’t Overlook

Cost-free Marketing Channels You Shouldn’t Overlook Introduction With so many choices when it comes to marketing channels, it’s overwhelming to decide which one or ones to use. And while a good suitable channel will prove a profitable asset to your business, an unsuitable one can yield bad results, hindering your marketing efforts and wasting valuable…

How to Set Up an Instagram Shop for Your Business

How to Set Up an Instagram Shop for Your Business Introduction Instagram Shop is a vital tool for a successful eCommerce business. Of more than 500 million daily Instagram users, half of these are followers of at least one business. Instagram is edging deeper into the world of eCommerce, offering cutting-edge features, such as a…

What Are SERPs and Why Are They Important to Your Marketing Strategy?

What Are SERPs and Why Are They Important to Your Marketing Strategy? What are SERPs? Search Engine Results Pages (SERPs) are the pages of results that search engines generate after a user has submitted a search query by typing or speaking it. Answer boxes appear as top-ranking results, positioned between paid ads and the organic…

Easy Tips for Increasing Your Search Rankings

Easy Tips for Increasing Your Search Rankings As a small business, having a website is essential, but it’s no longer enough. At some point, you’ve most likely heard about “search engine optimization” or SEO. In order to reach the top of the search rankings, you need to make sure your website is performing the best…

The Importance of SEO and SEM for Your Business

The Importance of SEO and SEM for Your Business When building a digital marketing strategy, many businesses combine Search Engine Optimization (SEO) with Search Engine Marketing (SEM). While the confusion here is understandable, it’s essential to remember the differences between the two. Search engine optimization focuses on making sure your website contains all the right…

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