10 Great Free Apps for Your Shopify Store Introduction After an initial investment of setting up your business in Shopify, app prices for added functionality can further increase your cost. However, while offering paid plans for upgraded features, many free apps are available to enhance your store, while stretching your marketing budget. Among the numerous…
Online Business
Cost-free Marketing Channels You Shouldn’t Overlook
Cost-free Marketing Channels You Shouldn’t Overlook Introduction With so many choices when it comes to marketing channels, it’s overwhelming to decide which one or ones to use. And while a good suitable channel will prove a profitable asset to your business, an unsuitable one can yield bad results, hindering your marketing efforts and wasting valuable…
How to Set Up an Instagram Shop for Your Business
How to Set Up an Instagram Shop for Your Business Introduction Instagram Shop is a vital tool for a successful eCommerce business. Of more than 500 million daily Instagram users, half of these are followers of at least one business. Instagram is edging deeper into the world of eCommerce, offering cutting-edge features, such as a…
What Are SERPs and Why Are They Important to Your Marketing Strategy?
What Are SERPs and Why Are They Important to Your Marketing Strategy? What are SERPs? Search Engine Results Pages (SERPs) are the pages of results that search engines generate after a user has submitted a search query by typing or speaking it. Answer boxes appear as top-ranking results, positioned between paid ads and the organic…
10 Useful Tools For Analyzing Your Competitor’s Website
10 Useful Tools For Analyzing Your Competitor’s Website The Competition One of the inevitable challenges in running a business, whether your business is large or small, is competition. So how do you surmount this opposition and shine above the rest? Many factors are involved in developing and maintaining a successful company. The product itself and…
Could Your Business Become a Victim of Digital Darwinism?
Could Your Business Become a Victim of Digital Darwinism? What Is Digital Darwinism? Digital analyst, author, and speaker Brian Solis coined the term “Digital Darwinism” to make businesses acutely aware of the changes in marketing trends. Businesses that wait on the sidelines instead of taking the leap to embrace new marketing trends and enhance their…
Why the Constant Evolution of Mobile Devices Matters to Your Business
Why the Constant Evolution of Mobile Devices Matters to Your Business Over half of today’s web traffic consists of mobile devices. Needless to say, not having a mobile-friendly version of your business website could diminish its effectiveness by about 50%. As first impressions determine how a customer views a brand, optimizing your site for mobile…
How Creating a Facebook Group Can Help Grow Your Small Business
How Creating a Facebook Group Can Help Grow Your Small Business One great, no-cost way to get in front of your target audience is by creating your own Facebook group. A Facebook group is basically a community built around common interests and/or goals, such as fitness, video games, movies, and pets. However, it’s becoming more…
Why Are Online Reviews So Important for Small Businesses?
Why Are Online Reviews So Important for Small Businesses? When most people think about making an online purchase, looking for a new service, or visiting a new restaurant, they do a little bit of research first. With the world becoming more and more digital, this is becoming more of a habit for many people. One…
How Can Social Media Help My Small Business?
How Can Social Media Help My Small Business? *Image Copyright SocialNija Social media has become increasingly more prevalent over the years. More than 69% of adults were reported using at least one social media site in 2018. This is up from 11% in 2006. This increase is quite impressive, and both small and large businesses…