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10 Great Free Apps for Your Shopify Store

10 Great Free Apps for Your Shopify Store Introduction After an initial investment of setting up your business in Shopify, app prices for added functionality can further increase your cost. However, while offering paid plans for upgraded features, many free apps are available to enhance your store, while stretching your marketing budget. Among the numerous…

Filed Under: Digital Marketing, E-commerce Sales, Search Engine Marketing, Uncategorized Tagged With: business, digital marketing, marketing, online, Online Business, search engine optimization, seo, small business, Web Business

Cost-free Marketing Channels You Shouldn’t Overlook

Cost-free Marketing Channels You Shouldn’t Overlook Introduction With so many choices when it comes to marketing channels, it’s overwhelming to decide which one or ones to use. And while a good suitable channel will prove a profitable asset to your business, an unsuitable one can yield bad results, hindering your marketing efforts and wasting valuable…

Filed Under: Digital Marketing, E-commerce Sales, Search Engine Marketing Tagged With: business, digital marketing, marketing, online, Online Business, search engine optimization, seo, small business, Web Business

How to Set Up an Instagram Shop for Your Business

How to Set Up an Instagram Shop for Your Business Introduction Instagram Shop is a vital tool for a successful eCommerce business. Of more than 500 million daily Instagram users, half of these are followers of at least one business. Instagram is edging deeper into the world of eCommerce, offering cutting-edge features, such as a…

Filed Under: Digital Marketing, E-commerce Sales, Marketing, Social Media Tagged With: business, digital marketing, marketing, online, Online Business, search engine optimization, seo, small business, Web Business

What Are SERPs and Why Are They Important to Your Marketing Strategy?

What Are SERPs and Why Are They Important to Your Marketing Strategy? What are SERPs? Search Engine Results Pages (SERPs) are the pages of results that search engines generate after a user has submitted a search query by typing or speaking it. Answer boxes appear as top-ranking results, positioned between paid ads and the organic…

Filed Under: Digital Marketing, Local SEO, Marketing, Search Engine Optimization Tagged With: business, digital marketing, marketing, online, Online Business, search engine optimization, seo, small business, Web Business

Easy Tips for Increasing Your Search Rankings

Easy Tips for Increasing Your Search Rankings As a small business, having a website is essential, but it’s no longer enough. At some point, you’ve most likely heard about “search engine optimization” or SEO. In order to reach the top of the search rankings, you need to make sure your website is performing the best…

Filed Under: Local SEO, Search Engine Optimization Tagged With: business, business tips, Online Business, online business tips, optimize website, search engine optimization, search engine ranking, seo, seo tips, small business, small business tips

The Importance of SEO and SEM for Your Business

The Importance of SEO and SEM for Your Business When building a digital marketing strategy, many businesses combine Search Engine Optimization (SEO) with Search Engine Marketing (SEM). While the confusion here is understandable, it’s essential to remember the differences between the two. Search engine optimization focuses on making sure your website contains all the right…

Filed Under: Local SEO, Search Engine Marketing, Search Engine Optimization Tagged With: local search, off-page seo, on-page seo, search engine marketing, search engine optimization, sem, seo, white hat seo

How To Optimize Your E-commerce Content to be Customer-Friendly

How To Optimize Your E-commerce Content to be Customer-Friendly If you want to rank and get seen by more people, you need to offer useful content that is friendly to search engines. But it’s also essential to provide content that is friendly to your customers as well. Optimizing your content not only helps influence your…

Filed Under: E-commerce Sales Tagged With: business, business tips, customer friendly content, ecommerce, ecommerce content, ecommerce tips, ecommerce website, online, Online Business, search engine optimization, seo, small business, small business tips, webbusiness

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