8 Approaches to Reengage Your Lost Leads Introduction At times, no matter how much interest they initially showed, we can lose some leads. It can be discouraging whenever this occurs, losing a sales opportunity and a profit after investing time and effort to acquire this lead. While some can be lost due to disinterest, other…

10 Essential Metrics for Your eCommerce Campaigns Introduction In the U.S. alone, it’s estimated over $1 trillion will be spent online during 2022. This is considered record sales, according to findings by Adobe’s Digital Economy Index. Meanwhile, in 2020, nationwide online sales hovered around $812 billion and in 2019 reached $586 billion. This pace won’t…

How to Calculate and Improve Your Email Marketing Click-Through Rates Introduction A successful email campaign can reinforce your brand, attract current and future customers, and nudge them through the sales funnel. At a minimum, your emails can keep you at the forefront of your readers’ memory. As email marketing is among the most personal ways…