How Blogging can Bring Exposure to Your Business
Blogging is a great way to increase your brand's exposure to your target audience and cement your business as an expert in your niche or industry. Nearly half of all buyers view between 3 to 5 pieces of content before engaging with a sales representative, so it is essential that these people are viewing the content on your website, not your competitor's. In this article, we'll go over some ways blogging can be beneficial for your business.
1: Blogging is Great for SEO
Blogging on a regular basis can help with your search engine optimization (SEO). Writing one blog per week means you're adding four new pieces of content to your website every month, which ultimately helps your website rank higher in the search results.
When choosing topics for your blogs, remember to use keywords that are related to your business. This way, when people click on your blog page, you'll know they're actually interested in the topics related to your niche or industry.
For example, if you own a karate studio, you may choose to write about familiar topics related to health and fitness, such as healthy foods, creating a workout schedule, weight-loss subjects, benefits of martial arts and general fitness, etc.
When a user is looking for a topic related to your industry on a search engine, your blog will pop up in the search results. It's good to rank within the top 10 search results; however, ranking within the top 3 will help increase your exposure and bring in more traffic to your website. Even if the person hasn't heard of your business before, they are still likely to click on your blog post since it relates to what they're looking for.
Once you have the user on your site, you can be creative in selling them your business or capturing their information.
- The Importance of SEO and SEM for Your Business
- Optimizing Your Web Pages for the Right Keywords
- Easy Tips for Increasing Your Search Rankings
2: Get More Subscribers with Lead Generation Forms
Great content grabs the attention of your potential customers and brings them to your website. Once they're on your site, you need to work on creating a relationship with them. Encourage visitors to interact with your brand by sharing content or leaving comments. You can also use CTA buttons and pop-ups to encourage visitors to join your mailing list, download free materials, or get product demos.
3: Increase Your Reach and Boost Traffic Through Social Media Sharing
If you want to drive traffic back to your website, start sharing your blog posts on your social media accounts. If your article is interesting and valuable, some of your followers may choose to share the post with their friends, family, and followers.
You'll also want to make sure you include social share buttons on your blog posts. While sharing your own posts on social media is good, it's even more effective when visitors organically share your content.
You can also pay to promote your content. While this is typically a costly option, it is one of the best ways to reach a wider targeted audience and quickly increase the traffic to your website.
- A Guide for Promoting Your Blog Posts Via Social Media
- How to Build an Audience for Your Store with Social Media
- Social Proof: What is it and How Do You Use it?
4: Establish Brand Credibility
Writing blogs is a fantastic way to share essential industry-related updates and information. By being able to produce expert advice and valuable content for your readers, you are establishing your brand's credibility and building trust among your regular readers.
If you consistently write similar posts, you'll start to be seen as an expert in the field, and readers will learn to trust you. This means they'll be more likely to return to your blog on a regular basis and read on topics they find useful or helpful.
5: Keep Readers Coming Back with New and Interesting Blog Content
It's essential to include the right keywords and regularly write about relevant topics. Still, the heart of blogging is the content of your articles. You'll want to be sure that your blogs are not only interesting but provide value to your readers. You don't need to sell all the time either. While it's ok to mention your brand every once in a while, the real key to keeping your readers coming back is providing them with valuable information. This information won't mention your product or service directly but will highlight the importance of it.
For example, if you own a bed and breakfast, some of your topics might include "5 Awesome Things to Do This Summer" or "Day Ideas for Family Fun in (insert location)." While these blog posts won't necessarily talk about your bed and breakfast, they're conveying a message that there are lots of activities vacationers can take part in in your area while staying with you, which might persuade them to book a reservation.
By having exciting and valuable content, you'll increase the amount of time visitors spend on your pages.
Blogging is a great way to get online exposure for your business; however, it does take time and effort to continually produce quality content over a sustained period of time. Writing blogs on your business website gives you the opportunity to bring in more traffic to your site, increase your sales, boost your credibility, and rank higher in the search results.
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