How to Build an Audience for Your Store with Social Media
If you want to get more social media followers for your store, you’ve come to the right place! A lot of brands are using both organic and paid tactics when it comes to promoting themselves on social media platforms. In this article, we’ll go over some tips to help you build a social media following for your store.
1: Use a Consistent Username for Your Social Media Accounts
Obtaining a consistent username between all your social media accounts is crucial. This will help your customers and fans easily find your store and know that it’s your store from one social platform to the next.
Check out how Slumberkins does this on their Facebook Page: @slumberkins.
And their Instagram: @slumberkins.
And their Pinterest: @slumberkins.
However, there are times that you just won’t be able to get the same name on every account. If you find yourself having this problem, don’t worry, we’ll go over some ways to grow your social media following even if you can’t obtain consistent usernames.
2: Consistent Visual Branding
Consistent branding is critical for a business’s social media. Think about your cover and profile pictures. Even if you don’t use the same cover photos, use photos with similar subject matter and coloring.
Having a consistent logo and use of colors from one platform to the next signals to people that the same brand is running them all, even if the usernames are different.
3: Add Links to Your Social Media Profiles on Your Website
If you haven’t done so already, make sure you link to each one of your social media profiles from your website. If you aren’t actively using each of your social media networks, you’re missing out on the excellent opportunity to build your audience on other channels!
For example. If someone clicks on your YouTube link, but you haven’t updated the profile in years, they might not take the time to visit your other profiles.
Focus your links on the social networks that you’re the most active on so you can build your audiences on the platforms that are most likely going to direct people back to your store.
4: Add Links to Your Social Media Profiles on Other Social Profiles
Another way to build your social media following is to promote yourself across different channels. One social channel that allows you to link your other social media profiles and pages is YouTube.
Add or edit these links by:
- Going to your YouTube channel’s “About” tab.
- Click on “Customize Channel”
- Scroll until you see the “Links” section.
- Hit the “+.”
- For the Link Title, put in the text you want the links to display with, such as “Facebook” for your Facebook account.
- Repeat until you’ve added all of your active social media profiles.
You can also have up to 5 of these links displayed on the bottom right corner of your channel art. You can choose this number from the dropdown. Add the links in the order you’d like them to appear.
If you enter a custom link for your store, your store name will show up next to it, making it stand out from all of your social media links. Use this opportunity to drive your YouTube channel subscribers and visitors to your store and other social media accounts.
5: Run Contests and Giveaways
One of the best ways to grow your following is to run giveaways. Everyone loves to get free stuff, and when they gather to enter your contest, you’re significantly increasing your audience.
You can find apps in Shopify’s app store that allow you to run contests and giveaways, where participants can earn extra entries by following your social media accounts.
6: Create Retargeting Ads
If you want to knock out two things at once, you should consider creating retargeting ads (also known as remarketing ads) on social media advertising platforms.
Not only will these ads give you the chance to remind website visitors of your wonderful products, but they’ll also provide these people with an opportunity to connect with your store on social media.
Online retailers, like Lulu and Roo, retarget their website visitors on Facebook.
You can also retarget website visitors on Instagram. Your audience can choose to click on the “Shop Now” call to action, or tap on your store’s username to visit your account and follow you.
LinkedIn and Twitter also offer advertising options that allow you to retarget your website visitors with ads that can promote your products and accounts.
There are several ways you can grow your social media audiences, both organic and paid. We hope these tips can get you started on building a strong base of social media followers – ones that become customers and eventually ambassadors for your brand!
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