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Marketing

Why Cheap Web Hosting Is Bad for Your Business Website

Why Cheap Website Hosting Is Bad for Your Business Website Introduction After investing your allowed budget on your new business website, it might be tempting to cut any further expenses by choosing the cheapest web hosting from the numerous search results. Your online business success greatly depends on the right web host choice. Just as…

Filed Under: Digital Marketing, Marketing, Search Engine Marketing, Search Engine Optimization, Website Design Tagged With: digital marketing, ecommerce website, marketing, Web Business, Web Hosting

How to Simplify Your Search for Quality Marketing Images with Google

How to Simplify Your Search for Quality Marketing Images with Google Introduction Whether you’re creating a marketing email or posting social media marketing content, a captivating image can increase the likelihood of your message being read and given a CTA response. Although there are various ways to find online images, locating the perfect image to…

Filed Under: Digital Marketing, Marketing, Social Media Tagged With: digital marketing, email marketing, marketing, social media marketing, Web Business

How to Prepare Your Site for Google’s 2021 Page Experience

How to Prepare Your Site for Google’s 2021 Page Experience Introduction After several postponements, Google has pushed the projected rollout date of its new Page Experience signal release to mid-June 2021, with a complete rollout by the last part of August. So what is Google’s Page Experience signal and how should you be evaluating and…

Filed Under: Digital Marketing, Local SEO, Marketing, Search Engine Optimization Tagged With: digital marketing, marketing, seo, Web Business, Website Maintenance

How Can I Build a Highly Effective Email List?

How Can I Build A Highly Effective Email List? Email Lists 101 Of all marketing channels, Email Marketing has always taken first place when it comes to Return on Investment (ROI), even above SEO. With a $40 return for every dollar spent, it makes sense to focus on this marketing strategy with an effective email…

Filed Under: Digital Marketing, E-commerce Sales, Marketing Tagged With: business, digital marketing, marketing, seo, small business, Web Business

Google Search, Maps, and My Business: How Often Do You Review Your Business Listings?

Google Search, Maps, and My Business: How Often Do You Review Your Business Listings? Why a Current Business Profile Matters Keeping your business website fresh with up-to-date information for your current and potential customers is a marketing strategy no-brainer. But how often do you review and update your Google Business listing for accuracy? Does it…

Filed Under: Digital Marketing, E-commerce Sales, Marketing Tagged With: business, digital marketing, marketing, seo, small business, Web Business

How to Set Up an Instagram Shop for Your Business

How to Set Up an Instagram Shop for Your Business Introduction Instagram Shop is a vital tool for a successful eCommerce business. Of more than 500 million daily Instagram users, half of these are followers of at least one business. Instagram is edging deeper into the world of eCommerce, offering cutting-edge features, such as a…

Filed Under: Digital Marketing, E-commerce Sales, Marketing, Social Media Tagged With: business, digital marketing, marketing, online, Online Business, search engine optimization, seo, small business, Web Business

What Are SERPs and Why Are They Important to Your Marketing Strategy?

What Are SERPs and Why Are They Important to Your Marketing Strategy? What are SERPs? Search Engine Results Pages (SERPs) are the pages of results that search engines generate after a user has submitted a search query by typing or speaking it. Answer boxes appear as top-ranking results, positioned between paid ads and the organic…

Filed Under: Digital Marketing, Local SEO, Marketing, Search Engine Optimization Tagged With: business, digital marketing, marketing, online, Online Business, search engine optimization, seo, small business, Web Business

Could Your Business Become a Victim of Digital Darwinism?

Could Your Business Become a Victim of Digital Darwinism? What Is Digital Darwinism? Digital analyst, author, and speaker Brian Solis coined the term “Digital Darwinism” to make businesses acutely aware of the changes in marketing trends. Businesses that wait on the sidelines instead of taking the leap to embrace new marketing trends and enhance their…

Filed Under: Digital Marketing, Marketing Tagged With: business, business tips, digital marketing, Facebook, marketing, online, Online Business, small business, small business tips, Web Business

A 14-Point Checklist For Writing a Welcome Email

A 14-Point Checklist For Writing a Welcome Email After your web presence, a welcome email is the first step in establishing a relationship with your web visitors. It changes the marketing dynamics from a one-sided broadcast of your online message into a two-way interaction, encouraging consumer engagement with your business or organization. It forges credibility…

Filed Under: E-commerce Sales, Marketing

Why Are Online Reviews So Important for Small Businesses?

Why Are Online Reviews So Important for Small Businesses? If you own a small business, you’ve probably been told how important online reviews are. But why do they matter so much? Are they just about getting more stars on Google? The reality is that online reviews are a powerful tool that can transform your business….

Filed Under: Digital Marketing, Marketing Tagged With: business, Business Listings, Business Reviews, business tips, digital marketing, marketing, Online Business, Online Reputation, Online Reviews, Reviews, small business, small business tips

Tips for Creating Awesome Print Marketing Material

Tips for Creating Awesome Print Marketing Material   While a good digital marketing strategy is crucial for the growth and success of your small business, print marketing is still essential as well. Business cards, promotional flyers, brochures, and other types of print marketing are all valuable. Here, we’ll go over why you need some of…

Filed Under: Graphic Design, Marketing Tagged With: Brochure Design, Business Card Design, Flyer Design, Graphic Design, Graphic Designer, marketing, marketing strategy, Print Design, Print Designer, Print Marketing, Promotional Flyer

Creating Quality Content for Your Lead Nurturing Efforts

Creating Quality Content for Your Lead Nurturing Efforts Both content marketing and advertising are excellent methods for attracting new customers and creating positive brand associations. However, only content marketing guides your leads through the sales process and creates long-term brand followers. Did you know that most Americans see somewhere between 4,000 and 10,000 advertisements in…

Filed Under: Digital Marketing, E-commerce Sales, Marketing

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Understanding Keywords and Their Use in SEO

6 Top Email Marketing Platforms for Your Small Business

How to Create Marketing Objectives

How to Use Facebook Ads for Your Business

5 Methods to Optimize Your Customer Experience

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