Tips for Creating Awesome Print Marketing Material
While a good digital marketing strategy is crucial for the growth and success of your small business, print marketing is still essential as well. Business cards, promotional flyers, brochures, and other types of print marketing are all valuable. Here, we'll go over why you need some of these important marketing tools, and how to make them great.
Sure, digital business cards are great, but paper business cards aren't going anywhere. Handing someone a physical business card is a lot more personal than sending them a digital one. It also offers the perfect opportunity to build your brand. When designing your business cards, here are some things you will want to consider:
- Size - When it comes to size, most business cards are a standard 3.5 x 2 in. However, that doesn't mean you can't do something different. You can also play around with the paper weight or type of paper being used. For example, if your business is committed to being green, consider using recycled paper for your business card to show that commitment.
- Design and Fonts - A business card is a reflection of your brand, which means it should have the same font and colors. If you want to make your business card stand out from the crowd, you can use different types of print, such as glossy, metallic, or raised.
- Information - Make sure to include your name, title, company name, logo, tagline, phone numbers, website URL, and social media addresses on your card. You should also include your business's physical address, if applicable.
- Creativity - If you want your business card to stand out, you can create additional formats for it during events and promotions.
Here are some excellent examples of business cards:
Business Card Design for Coast to Coast Outfitters
Business Card Design for An Organizing Adventure
Business Card Design for FIT Engineering
Flyers are great for announcing sales, grand openings, events, discounts, and more. When creating a flyer, make sure to use a design that supports whatever purpose it's supposed to serve. Here are a few things you'll want to keep in mind:
- A flyer acts as a call to action, so make sure it's attention-grabbing.
- Flyers are only one page, so keep the information simple and to the point.
- Make sure the recipient will know what you want them to do, such as visiting your store, trying your service, or stopping at your booth at a tradeshow.
- Consider adding an incentive to your flyer, such as a discount.
- Flyers don't have to be 8.5 x 11 in. If you want something smaller, you can use a half-page or even a quarter page to save paper.
Here are some great examples of flyers:
Fishing Tournament Flyer Design
Legacy Jiu-Jitsu Muay Thai Testing Ceremony Flyer Design
There may come points when your customers don't have the time to stand around and hear your whole presentation and would rather read about your business on their own time. Brochures are great for sharing essential information about your products and services, as well as bringing your brand's story to life. They allow the customer to get a better understanding of your goals, mission, and staff. Brochures can be as long or as short as you want them to be. However, unless you have a super visual product, you may want to limit your brochure to a trifold or four-panel. Check out these tips for creating a great brochure:
- Think about what would make your readers want to open up the brochure. A simple cover image and some great copy about the benefits of your business can go a long way.
- Readers want to be informed but also want to be moved enough to do more, so make sure you have some CTAs throughout your brochure.
- A brochure is a great way to drive people to your website and social media channels, so don't forget to include those! Make sure to include your phone number and email address as well, so customers can follow up with you about their orders or questions.
- To incentivize your customers to keep the brochure instead of throwing it away, consider adding a coupon on one of the pages.
Here are some great examples of brochures:
Brochure Design for Karate America
Legacy Jiu-Jitsu Academy Tri-Fold Brochure Design
Other Print Marketing Tips
- Don't forget to proofread everything! Before you print or use anything, make sure there are no grammar, spelling, and punctuation errors. Also, ensure all of your contact information is correct.
- Make sure to use the same basic information in each of your print marketing items. Customize that information to fit each individual piece.
- The same information used on your business website can be used in your prints. For example, the general information found on your "About Us" page should be the same as your company background sheet.
When you develop your print marketing materials, keep your brand in mind. Remember that despite the ever-growing online focus, it's still nice and prevalent to have a good piece of print. If you need help making your prints distinct, clear, and memorable, our creative design experts at AnoLogix can help. We will work with you to understand what your brand is all about and use functional designs to build a brand identity that clearly expresses who you are and steals the show from the competition.
Let's bring the spotlight to your business today.
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