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Is My Website Homepage Good Enough?

Is My Website Homepage Good Enough? You’ll need more than just pretty website pages if you want your small business to be successful. Design certainly does matter, since, despite the saying, people do tend to judge a book by its cover. However, it’s also essential to have meaningful content that includes a good SEO strategy….

Filed Under: Website Design

Creating Quality Content for Your Lead Nurturing Efforts

Creating Quality Content for Your Lead Nurturing Efforts Both content marketing and advertising are excellent methods for attracting new customers and creating positive brand associations. However, only content marketing guides your leads through the sales process and creates long-term brand followers. Did you know that most Americans see somewhere between 4,000 and 10,000 advertisements in…

Filed Under: Digital Marketing, E-commerce Sales, Marketing

How Blogging can Bring Exposure to Your Business

How Blogging can Bring Exposure to Your Business Blogging is a great way to increase your brand’s exposure to your target audience and cement your business as an expert in your niche or industry. Nearly half of all buyers view between 3 to 5 pieces of content before engaging with a sales representative, so it…

Filed Under: Search Engine Optimization

Should You Invest in an App for Your Small Business?

Should You Invest in an App for Your Small Business? By now, I’m sure you’ve heard the term “there’s an app for that” at some point in time. Let’s face it – in today’s digital age, apps for everything are everywhere. There are apps for your phone, your tablet, and your computer. This is because…

Filed Under: Mobile Applications, Mobile-Friendly

Optimizing Your Web Pages for the Right Keywords

Optimizing Your Web Pages for the Right Keywords Internet searches are built upon a foundation of keywords. These are search phrases people type into the search box of a search engine to find the info, products, and services they are looking for. A website is an investment for your business; it’s what gets you found…

Filed Under: Search Engine Optimization

Why Video Marketing Is Essential for Your Small Business

Why Video Marketing Is Essential for Your Small Business Online video is a powerful marketing tool. But why? While there are many reasons why online video marketing is so great, the main two reasons are because consumers love it, and it’s effective for businesses. In 2018, The State of Video Marketing polled marketers and consumers…

Filed Under: Digital Marketing, Marketing, Social Media, Video

Creating Great Content for Your Website

Creating Great Content for Your Website Your web content should work as a marketing tool, which is why it’s essential to make sure it’s great! But what is great web content? Here are some tips for getting started. 1: Keep a Goal in Mind In order to create great web content, you need to know…

Filed Under: Digital Marketing, Marketing, Search Engine Optimization

Easy Tips for Increasing Your Search Rankings

Easy Tips for Increasing Your Search Rankings As a small business, having a website is essential, but it’s no longer enough. At some point, you’ve most likely heard about “search engine optimization” or SEO. In order to reach the top of the search rankings, you need to make sure your website is performing the best…

Filed Under: Local SEO, Search Engine Optimization Tagged With: business, business tips, Online Business, online business tips, optimize website, search engine optimization, search engine ranking, seo, seo tips, small business, small business tips

The Importance of SEO and SEM for Your Business

The Importance of SEO and SEM for Your Business When building a digital marketing strategy, many businesses combine Search Engine Optimization (SEO) with Search Engine Marketing (SEM). While the confusion here is understandable, it’s essential to remember the differences between the two. Search engine optimization focuses on making sure your website contains all the right…

Filed Under: Local SEO, Search Engine Marketing, Search Engine Optimization Tagged With: local search, off-page seo, on-page seo, search engine marketing, search engine optimization, sem, seo, white hat seo

Social Media Marketing Tips for Your Business

Social Media Marketing Tips for Your Business Social media has become a focal point in our lives, feeding us the information that we receive on a daily basis. Due to shared interests and personalization, social media marketing has become both an essential and effective part of digital marketing. However, before you begin marketing your business…

Filed Under: Digital Marketing, Marketing, Social Media

Where to List Your Business Online

Where to List Your Business Online You probably already know that having an online presence is essential, but where do you begin? If you’re a small business owner, you should think about listing your company in a free online directory. Still, there are a few things to consider when you create a listing for the…

Filed Under: Local SEO, Search Engine Optimization

Optimizing Your YouTube Videos for Local SEO

Optimizing Your YouTube Videos for Local SEO YouTube optimization is an excellent tactic for local SEO, especially since not many businesses have created and published video content and promotions for themselves. In this article, we will be going over some tips for optimizing your YouTube videos for local search. However, it’s important to note that…

Filed Under: Local SEO, Search Engine Optimization, Social Media, Video

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From the Learning Center

8 Approaches to Reengage Your Lost Leads

10 Essential Metrics for Your eCommerce Campaigns

How to Calculate and Improve Your Email Marketing Click-Through Rates

Boost Profits with Google’s Affinity Audiences

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