small business tips

How to Make Sure Your Website is Mobile-Friendly

How to Make Sure Your Website is Mobile-Friendly Mobile devices are dominating internet use, and a mobile-friendly website is no longer a luxury – it’s a necessity. Visitors today expect fast, seamless experiences on their smartphones and tablets, and anything less could mean losing them to competitors. If your website isn’t optimized for mobile,…

10 Useful Tools For Analyzing Your Competitor’s Website

10 Useful Tools For Analyzing Your Competitor’s Website The Competition One of the inevitable challenges in running a business, whether your business is large or small, is competition. So how do you surmount this opposition and shine above the rest? Many factors are involved in developing and maintaining a successful company. The product itself and…

Could Your Business Become a Victim of Digital Darwinism?

Could Your Business Become a Victim of Digital Darwinism? What Is Digital Darwinism? Digital analyst, author, and speaker Brian Solis coined the term “Digital Darwinism” to make businesses acutely aware of the changes in marketing trends. Businesses that wait on the sidelines instead of taking the leap to embrace new marketing trends and enhance their…

Why the Constant Evolution of Mobile Devices Matters to Your Business

Why the Constant Evolution of Mobile Devices Matters to Your Business Over half of today’s web traffic consists of mobile devices. Needless to say, not having a mobile-friendly version of your business website could diminish its effectiveness by about 50%. As first impressions determine how a customer views a brand, optimizing your site for mobile…

How Creating a Facebook Group Can Help Grow Your Small Business

How Creating a Facebook Group Can Help Grow Your Small Business One great, no-cost way to get in front of your target audience is by creating your own Facebook group. A Facebook group is basically a community built around common interests and/or goals, such as fitness, video games, movies, and pets. However, it’s becoming more…

Why Are Online Reviews So Important for Small Businesses?

Why Are Online Reviews So Important for Small Businesses? If you own a small business, you’ve probably been told how important online reviews are. But why do they matter so much? Are they just about getting more stars on Google? The reality is that online reviews are a powerful tool that can transform your business….

Easy Tips for Increasing Your Search Rankings

Easy Tips for Increasing Your Search Rankings As a small business, having a website is essential, but it’s no longer enough. At some point, you’ve most likely heard about “search engine optimization” or SEO. In order to reach the top of the search rankings, you need to make sure your website is performing the best…

How To Optimize Your E-commerce Content to be Customer-Friendly

How To Optimize Your E-commerce Content to be Customer-Friendly If you want to rank and get seen by more people, you need to offer useful content that is friendly to search engines. But it’s also essential to provide content that is friendly to your customers as well. Optimizing your content not only helps influence your…

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How to Make Sure Your Website is Mobile-Friendly

10 Useful Tools For Analyzing Your Competitor’s Website

Could Your Business Become a Victim of Digital Darwinism?

Why Are Online Reviews So Important for Small Businesses?

Easy Tips for Increasing Your Search Rankings

How To Optimize Your E-commerce Content to be Customer-Friendly

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