9 Strategies for Requesting Reviews Introduction A customer review can make all the difference in another customer’s conversion. Even a short review of minimal words can impact a visitor more than a brand’s entire website. The difference of one star, or even half a star, could be the deciding factor for a shopper to choose…
How to Conduct a Profitable Marketing Campaign
How to Conduct a Profitable Marketing Campaign Introduction Great marketing campaigns have a way to remain in the audience’s mind long after the message impression. Why does this work so well? Effective campaigns make a brand unforgettable, promoting a targeted outreach to guide an audience toward a preferred action. In addition, marketing campaigns provide brands…
Why Context Marketing Matters to Your Campaign
Why Context Marketing Matters to Your Campaign Introduction Although the majority of marketers realize the value of content marketing, another side of marketing that’s less noticed is context marketing. Even if you’re not familiar with context marketing or its meaning, you still know the importance of sending the right campaigns at the right time to…
10 Additional Ways for Successfully Boosting Conversion Rates
10 Additional Ways For Successfully Boosting Conversion Rates Introduction In the previous post, we covered 10 ways for increasing your conversion rates for both desktop and mobile sites: Using a CRO planner, condensing your forms, providing social proof, observing visitor engagement, including live chat, verifying offers, performing A/B tests, strengthening trust and eliminating friction, developing…
10 Ways for Successfully Boosting Conversion Rates
10 Ways for Successfully Boosting Conversion Rates Introduction Are you familiar with “analysis paralysis”? This term refers to the principle that an overload of choices can overwhelm one’s capability in decision-making. Your website visitors can face a similar experience if offered too much to view or faced with a disorienting layout. When this occurs, you’ll…
10 Top Payment Platforms for Online Businesses
10 Top Payment Platforms for Online Businesses Introduction Online payment applications are necessary for virtually all types of businesses. The ability to make reservations and payments online offers convenience to virtually all customers. For this reason, it’s critical to ensure your business keeps pace with this innovation. Whether a startup, small business, or even a…
10 Top Payment Platforms for Online Businesses
10 Top Payment Platforms for Online Businesses Introduction Online payment applications are necessary for virtually all types of businesses. The ability to make reservations and payments online offers convenience to virtually all customers. For this reason, it’s critical to ensure your business keeps pace with this innovation. Whether a startup, small business, or even a…
8 Approaches to Reengage Your Lost Leads
8 Approaches to Reengage Your Lost Leads Introduction At times, no matter how much interest they initially showed, we can lose some leads. It can be discouraging whenever this occurs, losing a sales opportunity and a profit after investing time and effort to acquire this lead. While some can be lost due to disinterest, other…
10 Essential Metrics for Your eCommerce Campaigns
10 Essential Metrics for Your eCommerce Campaigns Introduction In the U.S. alone, it’s estimated over $1 trillion will be spent online during 2022. This is considered record sales, according to findings by Adobe’s Digital Economy Index. Meanwhile, in 2020, nationwide online sales hovered around $812 billion and in 2019 reached $586 billion. This pace won’t…
How to Calculate and Improve Your Email Marketing Click-Through Rates
How to Calculate and Improve Your Email Marketing Click-Through Rates Introduction A successful email campaign can reinforce your brand, attract current and future customers, and nudge them through the sales funnel. At a minimum, your emails can keep you at the forefront of your readers’ memory. As email marketing is among the most personal ways…
Boost Profits with Google’s Affinity Audiences
Boost Profits with Google’s Affinity Audiences Introduction Connecting with a right audience in your Google Ads marketing is vital for conversion expansion. While it’s possible to haphazardly advertise and still attract the attention of an online audience, this method is more likely to bring a separation between your investment and profit. In order to make…
How Google’s Discovery Ads Can Help Your Marketing Campaign
How Google’s Discovery Ads Can Help Your Marketing Campaign Introduction Google Discovery Ads are a recent form of Google paid advertising that creates new possibilities for an array of Google products. Google’s search engine centers on supplying its users with immediate, significant, and informational results. Likewise, Discovery Ads are ads targeted to users at the…