What’s Customer Journey Orchestration and Its Function? Introduction A superior customer experience is easier to conceptualize than to define and present. This is why customer journey orchestration (CJO) software tools, which assist businesses to analyze customer journeys and act according to these newfound insights, are gaining in popularity. Categories of CJO CJO doesn’t have as…
Distinguishing a Lead From a Prospect
Distinguishing a Lead From a Prospect Introduction No matter the size of a business, its main marketing focus is drawing sales leads and prospects through the sales funnel. So what is a sales lead and what is a sales prospect? We’ll show the difference between these two terms so you can focus on campaign creation…
Increasing Your Conversion Rate with Video
Increasing Your Conversion Rate with Video Introduction Embedded videos on your site can allow you to connect to your audience throughout various phases of the buyer’s journey. Videos can supply trustworthy information for engaging shoppers and prompting their response. Whether an animated or live-action presentation, videos can give your audience expanded insight concerning your brand’s…
8 Free Online Survey Platforms for Your Business
8 Free Online Survey Platforms for Your Business Introduction One of the greatest mistakes marketers and business owners can make is having too much confidence in their own speculations and judgments. In reality, research indicates there are great differences between what advertisers believe customers want and what customers really want. The ideal way to check…
Creating the Perfect Slogan for Your Business
Creating the Perfect Slogan for Your Business Introduction Although not crucial for all small businesses, a slogan can bring more recognition and remembrance to your brand. A slogan highlights the most appealing part of your brand within a few words. Coming up with a catchy slogan isn’t that difficult. Here’s how you can create a…
A Guide to Using Social Media Hashtags
A Guide to Using Social Media Hashtags Introduction When blended with a perfect message length, frequent posting, and ideal platform for your readers, properly used hashtags are the final step for a comprehensive, focused social media marketing plan. What Is a Hashtag? First used in 2007 on Twitter to group topics, hashtags (the pound symbol…
Understanding Keywords and Their Use in SEO
Understanding Keywords and Their Use in SEO
6 Top Email Marketing Platforms for Your Small Business
6 Top Email Marketing Platforms for Your Small Business Introduction Part of a successful email campaign relies on using the right email platform. That is, the best software small businesses can use that’s cost-effective and user-friendly for email campaign development, automated emails, email reporting, lead nurturing strategies, and behavioral emails for increased conversions. As the…
How to Create Marketing Objectives
How to Create Marketing Objectives Introduction Do you know the most significant indicator of profitability for your brand? The answer is to place profitability for your marketing objective. Many small businesses may feel disheartened by their marketing department and strategies for failing to meet their targets. You may have chosen a comprehensive marketing plan…
How to Use Facebook Ads for Your Business
How to Use Facebook Ads for Your Business Introduction Having 2.93 billion users worldwide, with the average visit just over 30 minutes and each average visitor clicking on 11 ads in a month, Facebook has been a popular channel for low-cost advertising. In fact, 66% of small businesses in the U.S. rely on Facebook…