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Providing a Comprehensive Digital Experience to the Customer Journey

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Providing a Comprehensive Digital Experience to the Customer Journey What is a Digital Experience? The interaction between a customer and a brand through digital technologies is considered a digital experience. The digital experience can be in the form of websites, e-commerce sites, social media, mobile apps, or smart devices, with mobile devices being among the…

Filed Under: Case Studies, Digital Marketing, E-commerce Sales, Marketing, Social Media

Social Commerce: How It’s Transforming Today’s Shopper Experience

People are using a smartphone and other devices.

Social Commerce: How It’s Transforming Today’s Shopper Experience Introduction As the new frontier in marketing, today’s social media can function simultaneously as a shopper’s marketplace and a marketer’s bullhorn. Social audiences can use it to locate, engage with, purchase from, and keep in contact with brands. Marketers can use it to attract, engage with, sell…

Filed Under: Case Studies, Digital Marketing, E-commerce Sales, Marketing, News, Social Media

What’s the Difference Between Outbound and Inbound Marketing?

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What’s the Difference Between Outbound and Inbound Marketing? Introduction When it comes to product marketing, an effective marketing strategy can raise profits and further your customer base. For introducing their products, two separate approaches that sales teams use are outbound and inbound marketing. Having more understanding regarding these marketing strategies and how they differ among…

Filed Under: Digital Marketing, E-commerce Sales, Marketing, News, Search Engine Optimization, Social Media

What is a Marketing Brief and How Do I Compose One?

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What is a Marketing Brief and How Do I Compose One? Introduction Having a comprehensive blueprint of your project can help it function more easily and effectively. A marketing brief is a framework for your marketing project or campaign, keeping your team current and targeted on your plan’s key goals. Developing a productive marketing brief…

Filed Under: Digital Marketing, E-commerce Sales, Marketing, News, Social Media

How Bing Places for Business Lets You Attract More Customers

What is the best way to use a mobile phone?.

How Bing Places for Business Lets You Attract More Customers Introduction Small businesses can gain many benefits by creating their listing on Bing Places. This free service increases your exposure in Bing searches, resulting in more customers able to find your business through organic search. As Bing business listings are search-optimized, you’ll rank higher in…

Filed Under: Digital Marketing, E-commerce Sales, Marketing, News, Search Engine Optimization, Social Media

Why You Need a Social Media Dashboard For Your Social Strategy

Social media marketing concept.

Why You Need a Social Media Dashboard For Your Social Strategy Introduction Though social media dashboards might be a familiar term to many marketers, some may not be entirely sure what these dashboards are or how they can help a marketing plan. Whether it’s just one or a dozen social media accounts, account managing can…

Filed Under: Digital Marketing, E-commerce Sales, Marketing, News

10 Ways to Propel Engagement Through Email and Social Media Integration

Mobile marketing and advertising - the future of marketing.

10 Ways to Propel Engagement Through Email and Social Media Integration Introduction Most e-marketers realize the significance of email and social media marketing channels. However, applying these combined forces with no coherent social media strategy is usually the greatest obstacle to a comprehensive digital marketing plan. Here’s how you can strategize an email and social…

Filed Under: Digital Marketing, E-commerce Sales, Marketing

Get Ready to Expand Your Shopify Marketplace to YouTube

Youtube on laptop.

Get Ready to Expand Your Shopify Marketplace to YouTube Introduction As part of its gradual expansion with integrated marketing tools, YouTube has recently revealed its new alliance with Shopify. This partnership will allow YouTubers with Shopify stores to display merchandise throughout their channels and content on YouTube. YouTube video creators and their viewers share a…

Filed Under: Digital Marketing, E-commerce Sales, Marketing

What’s Customer Journey Orchestration and Its Function?

Branding and marketing strategy.

What’s Customer Journey Orchestration and Its Function? Introduction A superior customer experience is easier to conceptualize than to define and present. This is why customer journey orchestration (CJO) software tools, which assist businesses to analyze customer journeys and act according to these newfound insights, are gaining in popularity. Categories of CJO CJO doesn’t have as…

Filed Under: Digital Marketing, E-commerce Sales, Marketing

Distinguishing a Lead From a Prospect

A hand is drawing a funnel with colored arrows.

Distinguishing a Lead From a Prospect Introduction No matter the size of a business, its main marketing focus is drawing sales leads and prospects through the sales funnel. So what is a sales lead and what is a sales prospect? We’ll show the difference between these two terms so you can focus on campaign creation…

Filed Under: Digital Marketing, E-commerce Sales, Marketing

Increasing Your Conversion Rate with Video

A computer screen with a video player on it.

Increasing Your Conversion Rate with Video Introduction Embedded videos on your site can allow you to connect to your audience throughout various phases of the buyer’s journey. Videos can supply trustworthy information for engaging shoppers and prompting their response. Whether an animated or live-action presentation, videos can give your audience expanded insight concerning your brand’s…

Filed Under: Digital Marketing, E-commerce Sales, Video

8 Free Online Survey Platforms for Your Business

How to get feedback from your customers.

8 Free Online Survey Platforms for Your Business Introduction One of the greatest mistakes marketers and business owners can make is having too much confidence in their own speculations and judgments. In reality, research indicates there are great differences between what advertisers believe customers want and what customers really want. The ideal way to check…

Filed Under: Digital Marketing

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