Tips for Being Successful at Online Selling
While the world is becoming more digital, setting up an e-commerce website might seem daunting. However, we're writing this blog to give you some tips on how to be successful at online selling when just starting up.
1: Create a Strategy for SEO
When you have a brick and mortar store, there's always the chance people will just wander in and make an impulsive purchase. However, selling online is a little bit different. Your website needs to be found by your target audience. When SEO (search engine optimization) is done well, potential customers can organically uncover your online store. SEO is a surefire way to ensure you're found on search engines.
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2: Choose the Right E-Commerce Platform for Your Business
E-commerce platforms are the foundation of all online retail businesses. These platforms allow the front-end and back-end of your website to work together efficiently. Your platform should provide you with everything you need to start up your business, manage your business, and ultimately scale your business. Take some time to research the different options out there and choose the one that suits your business needs best. Need help? We specialize in building e-commerce websites that use WooCommerce or Shopify. We can go over the benefits and tools of each and help you determine which platform would be right for your business.
3: Invest in Making a Great Website
Online shopping is becoming more and more popular. People aren't just going to type their payment information into a website with poorly written descriptions and bad product images. Invest in a website developer who will work with you to build a website that is safe, catches the attention of potential customers, and works well with your e-commerce platform of choice. Talk to your web developer about writing up great content for your website and uploading professional product images. Your web development team will make sure your website looks great and is easy for visitors to use.
4: Make Sure Your Website is Safe and Secure
When dealing with a customer's financial information, you need to make sure your website's security is top-notch. This should be a priority. Take every precaution when it comes to protecting your customers' data. When customers know a website is safe, they're more likely to make a purchase and are more likely to come back in the future. Keeping your website secure is one great way to gain and retain the trust of your customers.
Keeping your website's themes and plugins up to date is one crucial part of making sure your website is secure. If you don't have time to do this, you can hire a professional web developer to keep your website secure and up to date for you.
5: Ensure Your Customers Get the Best Experience Possible
If you want to be successful in selling your products online, you need to minimize customer friction. This means you need to ensure customers get the best experience possible from beginning to end. For example, you should provide customers with all the information they need to make a purchase, such as:
- A good product description
- Product images
- Videos of the product
- Testimonials and reviews
- Details on shipping, delivery, and taxes
If you can explain how your product solves a customer's problems, it will be easier for them to make the decision to purchase your product.
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6: Determine Your Target Audience
One of the biggest challenges to selling a product online is determining who exactly will buy it. E-commerce sellers need to figure out who their target audience is going to be. Come up with a hypothesis for your target audience and test it through selling, interviews, and data analysis.
7: What Makes Your Business Unique?
If you want to be successful at selling your products online, you need to differentiate yourself from the competition. No matter what industry you're in, there are likely hundreds of other businesses doing the exact same thing (or at least something very similar). On top of that, some of these businesses have been selling online for years and have accumulated many loyal customers that you simply won't have when just starting out. How do you compete with these businesses?
Take some time to research and analyze your competition and figure out what you have that they do not. Figure out what makes your business unique and use that as a selling point.
8: An Online Presence is a Must
In order to reach more people and sell more products, you need to be found everywhere. This means you need a great website along with social media pages. Run ads, make YouTube videos, post your products on online marketplaces, and write blogs. While this might sound a little overwhelming at first, there are lots of resources out there that can help you with boosting your online presence.
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