Boost Profits with Google’s Affinity Audiences Introduction Connecting with a right audience in your Google Ads marketing is vital for conversion expansion. While it’s possible to haphazardly advertise and still attract the attention of an online audience, this method is more likely to bring a separation between your investment and profit. In order to make…

How Google’s Discovery Ads Can Help Your Marketing Campaign Introduction Google Discovery Ads are a recent form of Google paid advertising that creates new possibilities for an array of Google products. Google’s search engine centers on supplying its users with immediate, significant, and informational results. Likewise, Discovery Ads are ads targeted to users at the…

7 Effective Ideas for Lead Nurturing Emails Introduction Sending lead nurturing emails to your leads allows you to establish a relationship with your audience, moving them further down the sales funnel until the moment they buy. This method is one of the best for lead nurturing and is a crucial step for email marketing campaigns….

Seven Upcoming Social Media Platforms for 2022 Introduction When it comes to online marketing, most marketers routinely search for the latest in social media platforms to reach a wider audience. After searching “social media” in the various app marketplaces, the results reveal hundreds of apps, and that number is growing. Will any of these new…

Eight Tips to Add Holiday Accents to Your Small Business Marketing Introduction Promoting your brand during the holidays offers a great opportunity to connect with customers, boost your profits, and share Christmas goodwill. During the weeks leading up to Christmas Day, shoppers turn to their computers and other devices, searching for the best online deals…

Using a Content-Based Framework for Constructing Your Personal Brand Introduction Your reputation and business relationships are not tangible resources. Yet, by nurturing your personal brand with them, you can create elements that can develop into a physical audience and profits. These elements consist of your brand’s regarded value, dependability, honesty, and authenticity. However, to distinguish…

Preventing GBP Suspension as a Co-Working Space User Introduction Last February, Google included co-working space information to their guidelines regarding Google Business Profile (GBP), previously called Google My Business. As its name infers, a co-working space or shared office space is any physical location where workers, as individuals or as businesses, gather to share a…

15 Free Template Sites For Your Email Campaign Introduction Email campaigns are a crucial part of any online marketing strategy. An email sent with a compelling message, and a great layout can go a long way in producing profitable conversions. But hiring a developer to build custom email templates can be pricey. And for a…

How Competitor Keywords Can Help Your Own Marketing Strategy Competitor Keyword Analysis: Why It’s Essential Keeping informed of your competition is a good policy for all types of businesses. Analyzing your competitor’s keywords is one method in understanding their digital media strategies, what makes them stand out from others, and helping to solve many of…

7 Common Mistakes to Avoid in Cross-Channel Marketing Introduction Although cross-channel marketing might sound daunting, its concept is relatively straightforward. Whereas multi-channel advertising uses multiple ways to connect to an audience, cross-channel takes these numerous ways to deliver a more connected audience experience. No matter which channel they cross into, your audience will remain on…

Using Omnichannel Marketing to Help Your Conversions Introduction These days, a shopper is no longer limited to visiting a brick-and-mortar store. Customers today have the choice of additional methods as they go through their shopping experience. They can browse and buy products through their computers, mobile devices, and even at electronic kiosks. Through social media…