Eight Tips to Add Holiday Accents to Your Small Business Marketing
Promoting your brand during the holidays offers a great opportunity to connect with customers, boost your profits, and share Christmas goodwill. During the weeks leading up to Christmas Day, shoppers turn to their computers and other devices, searching for the best online deals on goods and services for loved ones and even themselves. The following will show you how to take advantage of the holidays for promoting your small business.
1. Start Campaign Planning Early
For small enterprises, the holiday season can be the best season of the year. People are seeking ultimate bargains on all types of products and services. For this reason, it's important to remain active on your brand's social media during this time. To help yourself preplan, prepare a social media schedule ahead of time. More time may be necessary for structuring, creating, and promoting your message for targeting the optimal timeframe of consumer purchasing.
2. Offer Big Discounts
The simplest method for increasing sales is through price reductions. Shoppers often hold off buying until key sales days, such as Black Friday or Cyber Monday, to get the best prices of the year. Choose what items you want to promote in your sale, the reduction amount (such as a percentage off), and plan your in-store and/or online marketing content.
3. Add a Bonus Gift
Bring festivity to your customers and make your deals more enticing by offering an additional incentive, such as a coupon or item, when a purchase reaches a predetermined total. These gifts are an excellent method for making consumers feel special and giving them the extra nudge to buy.
4. Hold a Holiday-Themed Giveaway
People love the excitement of giveaway prizes, most of all during the holiday season. Boost your scope and audience participation with a giveaway through Facebook or Instagram. In the prelude to Christmas and the coming New Year, attract customers through an opportunity to win a free prize, such as a product, service, or gift card. It's a winning strategy for both you and your customers.
5. Form a Holiday Campaign Using Google Ads
These days, online advertising is the primary way shoppers obtain information on holiday sales. Although Facebook and Instagram are standard go-tos, think about launching a Google Ads holiday campaign to boost your small business's sales and exposure. In your ads, include a perk such as gift wrapping, a discount, or complimentary shipping. Don't forget to form your ad using holiday-themed content, highlighting your promotion while giving your readers a feeling of urgency.
6. Post Holiday-Themed Video Content
Although static graphics and images are fine, go one step further during the holidays by adding video. Video allows more engagement and draws out more emotion, which can then inspire buying. Your video production doesn't need to cost an arm and a leg nor be labor-intensive. There are many online programs available to help you develop quality videos.
7. Send Holiday Cheer Through Your Emails
If your marketing strategy includes email promotions and newsletters, decorate your emails for the holidays by using festive graphics and layout. Captivate your subscribers' attention by using an enticing subject line for your email offers and boost the open rate.
8. Trim Your Storefront With Holiday Decor
Whether your storefront is a physical or virtual one, let your business display holiday festivity to your visitors. For a brick-and-mortar store, you can decorate your doors and windows. For your online presence, place holiday-themed banners on your site to announce your seasonal promotions with urgent calls to action.
By putting these eight festive marketing tips into action, you can rapidly increase your customer engagement and amplify sales this holiday season.
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