10 Tips for Addressing Negative Online Reviews Introduction Online reviews are crucial to any eCommerce marketing strategy. According to Google, favorable reviews and a brand’s interaction with its customers can enhance your site’s exposure throughout search results. More significantly, online reviews have an effect on a brand’s performance and whether prospective customers decide to become…

Building Customer Trust for Your Brand Introduction In a consumer poll, 81% of respondents stated that confidence in a brand was of the highest importance in their customer experience. However, just 33% of these polled admitted they have trust in brands they patronize. This demonstrates that consumers not only have difficulty finding trustworthy companies, but…

How to Apply Quora to Your Marketing Strategy Introduction If you’re seeking to develop your brand into an authoritative voice within your field or business sector, answering your audience’s questions is an excellent way to accomplish this. Whether or not you have high expertise on certain topics, you’re already likely to have more knowledge than…

8 Marketing Concepts for Brand Awareness What Is Brand Awareness? The concept of brand awareness references how a business or brand has become memorable to its target audience. This translates to how quickly the public can visualize a brand upon seeing its logo, hearing its jingle or slogan, or just by hearing its name. How…

Demographics for Your Social Media Marketing Strategy Introduction According to statistics, 3.2 million people (42% of the world population) are users of social media. For marketers, this translates into an enormous amount of research to hone in on learning the audience demographics of social media platforms. Busy marketers know this process is time-consuming in itself,…