7 Common Mistakes to Avoid in Cross-Channel Marketing Introduction Although cross-channel marketing might sound daunting, its concept is relatively straightforward. Whereas multi-channel advertising uses multiple ways to connect to an audience, cross-channel takes these numerous ways to deliver a more connected audience experience. No matter which channel they cross into, your audience will remain on…

Using Omnichannel Marketing to Help Your Conversions Introduction These days, a shopper is no longer limited to visiting a brick-and-mortar store. Customers today have the choice of additional methods as they go through their shopping experience. They can browse and buy products through their computers, mobile devices, and even at electronic kiosks. Through social media…

Segmenting Your Marketing Campaigns to Boost Profits What is Segmentation? In marketing, email segmentation is the process of dividing a list of email subscribers into smaller grouped units based on established criteria. These criteria distinguish each subscriber from others, giving you a profile of each subscriber’s demographics and interests. Through this division, you can develop…

Spam Traps and How to Avoid Them What Are Spam Traps? Spam traps, also known as “honeypots,” are used by the primary Internet Service Providers (ISPs) and anti-spam blacklist companies. They use this tool to help prevent email fraud by identifying and blocking spammer emails. While a spam trap resembles an authentic email address, it…

Email Frequency: How Often Is Too Often? Introduction How many email outreaches should you do, weekly or monthly? Too many could be annoying for your recipients. Yet, not enough might mean lost conversions. Which frequency pattern best produces the most customer engagement? Common knowledge typically says less is more. However, this doesn’t always apply to…