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Why and How to Use Google Customer Reviews

Why and How to Use Google Customer Reviews What is Google Customer Reviews? Customer feedback is extremely valuable, and Google Customer Reviews is a free service that allows you to collect that feedback. Customers who have made a purchase on your website can choose to take a survey and rate their experience with one click…

Filed Under: Digital Marketing, E-commerce Sales

Creating 360 Photos for Google Maps

Creating 360 Photos for Google Maps Google is an essential part of marketing, especially for small business owners. You want to make sure that your business has a good ranking in Google’s search results but what a lot of people don’t realize is that a good portion of results are tied to Google Maps. If…

Filed Under: Digital Marketing, Local SEO

Why You Shouldn’t be Searching for Your Own Ads

Why You Shouldn’t be Searching for Your Own Ads If you’re doing a PPC ad campaign, you might be thinking of checking out your ad to see how it’s performing. However, searching for your own ad isn’t a very good move and can hurt your overall campaign. Here’s why: You’ll be wasting your budget One…

Filed Under: Digital Marketing

Making Your First Online Sale

Making your first sale is not as simple as creating a product and waiting for the customers to come pouring in. However, through hard work, research, and trial and error, it is possible to become a major success in the e-commerce community. In this article, we will be going over some suggestions to help you successfully make that first sale.

Filed Under: E-commerce Sales Tagged With: ecommerce, ecommercesale, ecommercewebsite, onlinesale, websale, websitesale

The Importance of Routine Website Maintenance

The Importance of Routine Website Maintenance Website maintenance is such an important part of keeping your site up to date and running smoothly. Having a good web developer maintain your site is not only something you should earnestly consider, but it is something you should definitely do! What happens when a site is not properly…

Filed Under: Website Maintenance Tagged With: Website Maintenance

Website Hosting: The Difference Between Cloud and Traditional

Website Hosting: The Difference Between Cloud and Traditional Right now budgets are tight for many businesses, large or small, leading them to turn to more efficient and new ways to maintain their web hosting needs. The world of web hosting is changing, and many businesses are looking into the possibilities of cloud hosting vs. the…

Filed Under: Website Design, Website Maintenance Tagged With: Cloud Hosting, Traditional Hosting, Web Hosting

The Best Ways to Respond to Positive and Negative Reviews

The Best Ways to Respond to Positive and Negative Reviews Reviews are everywhere. Some are good, some are bad, but the way you respond to these reviews is essential. Responding to reviews… Helps you maintain your company’s online reputation Shows customers that you’re willing to actively engage with them Can help you learn from your…

Filed Under: Digital Marketing, Website Design

How to Write Epic Blog Content: Make Yourself Stand Out!

How to Write Epic Blog Content: Make Yourself Stand Out! Creating fantastic content is one of the most significant factors in a business’s content marketing success. When you create amazing content, it leads to more shares, more traffic, and more backlinks. There are a few characteristics to understand when it comes to making content worthy…

Filed Under: Digital Marketing, Social Media, Website Design Tagged With: Blog Content, Blogging, Engaging Content

Facebook Tightens Control over API after Cambridge Analytica Scandal

Facebook Tightens Control over API after Cambridge Analytica Scandal Facebook has started tightening its control on third-party applications following the aftermath of the Facebook-Cambridge Analytica data scandal which involved personally identifiable information being gathered from at least 87 million Facebook users by Cambridge Analytica since 2014. This past April, Facebook announced that it would no…

Filed Under: Social Media Tagged With: Cambridge Analytica, Data Scandal, Facebook, Facebook 2018, Facebook Data Scandal

What Ecommerce Stores Should Know about Chargebacks

What Ecommerce Stores Should Know about Chargebacks What is a chargeback? When a customer recalls a payment, it is called a chargeback. The reason chargebacks exist is because they offer consumers protection for purchases made on their accounts, but when they are abused they can be extremely costly for retailers. The Fair Credit Billing Act…

Filed Under: E-commerce Sales Tagged With: Chargeback Process, Chargebacks, Ecommerce Chargebacks, Limiting Chargebacks, Preventing Fraud, Refunds

Facebook Reviews Become Recommendations

Facebook Reviews Become Recommendations Just recently, Facebook introduced some updates for Business Pages with the goal of providing easier ways for people to interact with local businesses. In their official update, Facebook stated: “People use Recommendations to ask their communities where to go, where to eat, or where to shop. We’re making those Recommendations more…

Filed Under: Social Media Tagged With: Business Page, Facebook, Facebook Recommendations, Facebook Updates, Leaving Recommendations, Ratings, Recommendations, Reporting Recommendations, Yes/No Recommendations

How to setup WordPress to Use Office 365 SMTP

WordPress SMTP Options Office 365

How to Setup WordPress to Use Office 365 Email Install an SMTP plugin. We use WP Mail SMTP but you can use a different plugin. Once you install the plugin, you start filling in the From Email and From Name. Make sure you choose “Send all WordPress emails via SMTP” SMTP Setup for Office 365…

Filed Under: Website Maintenance

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From the Learning Center

The 7 Conversion-Centered Design Principles for Email Marketing

Why Cheap Web Hosting Is Bad for Your Business Website

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