Offline Marketing Strategies That Can Boost Your Online Brand
The internet gives brands the opportunity for incredible growth, but that doesn’t mean boosting your brand offline should be neglected. In fact, when you can effectively market your business to people who are not glued to their screen, you can maximize your efforts and achieve a higher ROI.
If you’re looking to extend your reach, you’ve come to the right place! In this article, we will be going over 11 of the best offline marketing techniques you can use to support your business.
1. Business Cards
It can be easy for people to forget a website they randomly visited for the first time. This is why having business cards is great. Whether people are coming across your website or not, business cards give these prospective clients a reason to engage with your brand again and again.
With business cards, people can quickly enter your contact information or your domain name into their mobile device when they need your services. It’s essential to make a good first impression, so make sure you choose a design that reflects your business.
If you just started up and don’t have a business card yet, or are looking to have your current one redesigned, AnoLogix can help!
2. Seasonal Cards
'Tis the season! Seasonal cards can build a great rapport between giver and receiver, because people love to give them, and people love to receive them. Lots of businesses used to send out seasonal cards, but it’s become a less common practice over the years. Stand out by being one of the businesses that keep the tradition going. This is also a great opportunity to remind customers of your business, so they can take another look at the products and services you have to offer.
3. Magazine Articles
Magazine articles cater to audiences who aren’t used to reading blog posts. So, try writing and submitting a magazine article and mention your website. Magazines tend to be visually engaging and often target a specific audience. Make sure that when you write an article for a magazine, it provides the insights that the target readers are looking for. Telling an engaging story that your readers can relate to can get them hooked right from the start.
4. Radio Advertising
If you haven’t started building your website yet, but still want to promote your social media profiles, you may want to consider advertising on the radio. You should stick to advertising on a radio station that targets your demographic, and when you make your radio copy, make sure it's short, catchy, and to the point. Talk about how your product or service can meet the needs of your audience.
Depending on what your goal is, make sure you clearly outline your call-to-action, such as inviting your audience to follow you on social media.
5. Sponsor Events
Sponsoring events can be extremely beneficial, and more and more business owners are realizing that. Not only are you raising your brand awareness when you sponsor an event, but you’re also building your authority. Media men, attendees, and participants will spread the word about your brand. Another great thing about sponsorships is that it allows you to build new partnerships with other brands.
Tradeshows offer an excellent opportunity to get together with other brands in the same industry. Brands that come together and display their offerings often attract lots of new sales leads. Some great ways to attract customers to your booth are giveaways and banner stands.
Because tradeshows can be a bit expensive, you’ll want to make sure you plan out your marketing strategy ahead of time. What is your main goal for attending the tradeshow? How will you collect people’s email addresses?
People who love to learn find educational workshops invaluable. Whether you serve B2B clients or specialize in art, you can always teach your audience something new. If you decide to offer a workshop, make sure it covers a skill or knowledge that people can apply to their everyday lives.
Workshops offer a great opportunity to give free and exclusive advice to your prospective clients. By making your workshop interactive and exciting, your prospects will want to get some more one-on-one support from you. To give your audience a little extra incentive, you can create a special offer that’s only available to people who participate in your workshop.
8. Cold Calls
We live in a world that has a lot of faceless interaction, so when brands take the time to offer a personal touch, customers tend to appreciate it. While you might be apprehensive about cold calls, you should put those doubts to the side. Cold calls can actually help you gather a few potential customers who are ready to convert.
To make sure you have the most success, take the time to carefully strategize your goal, message, and timing. It takes a little practice and some confidence to get right, but don’t give up!
9. Branded Merchandise
From sticky notes and pens to t-shirts, lanyards, and frisbees – there are tons of items out there that you can put your logo on. By creating and giving away branded merchandise you can spread your name and further your reach.
Promotional materials like branded merchandise speed up your marketing, and you’re able to gather some loyal customers in the process.
Pro Tip: Print your website and social media accounts on your branded merchandise. To increase engagement, you can also print promotional codes that unlock discounts.
10. Billboard Advertising
If your online ads aren’t getting the results you were hoping for, you might consider renting out a billboard. Just think, your audiences will be seeing your billboard message every day as they’re heading to work or heading home.
Even though renting a billboard can cost quite a chunk of change, it can definitely be well worth the investment. When people are repeatedly exposed to your ads, you’re on the top of their minds. Some online businesses also use mobile billboards to reach their target geographical locations and events when they need to.
11. Newspaper Ads
Even as technology becomes more advanced and more prominent in our everyday lives, there are many people out there that still read the paper as part of their morning routine. Those people could be your next customers. Try reaching out to your local newspaper and ask about running an ad. Running an ad in a newspaper typically isn’t too expensive, and you’ll be seen by a lot of locals who will be interested in your business.
Online business owners can find lots of opportunities for growth in offline marketing. Nothing can replace the experience of personal interaction. To get the best results from your offline marketing strategies, be clear about your goals, and stay true to your brand. Capture your audience’s attention with engaging and exciting messages that will persuade them to do business with you.
AnoLogix offers lots of graphic design services that can help you in your offline marketing endeavors. Check out our services and our gallery to see some examples of what we can do for you! And if you’re new to marketing campaigns, check out our Complete Guide.
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