6 Top Email Marketing Platforms for Your Small Business
Introduction
Part of a successful email campaign relies on using the right email platform. That is, the best software small businesses can use that’s cost-effective and user-friendly for email campaign development, automated emails, email reporting, lead nurturing strategies, and behavioral emails for increased conversions.
As the ROI for email marketing averages $32 to $45 for each dollar spent, it’s one of the most profitable marketing strategies. Successful results will depend on having a great email service, a target audience, and giving your audience helpful content.
Here are six providers with the best features, all-around value, price, and ease of use.
Mailchimp
Considered the overall top email marketing platform for small businesses, Mailchimp has a free plan for up to 2,000 contacts,10,000 monthly sends, and a daily limit of 2,000 sends. Paid plans start at $11 per month. Features include premade templates and a user-friendly email campaign editor. Mailchimp also offers native CRM tools, splash pages, adaptable web forms, a website builder, social media tools, and direct mail marketing.
Postmark
Postmark offers a free forever plan for up to 100 monthly emails, while paid plans start at $10 per month, with higher-priced tiers for more monthly emails. Features include easy setup, trouble-shooting tools, responsive email templates, transactional emails, message streams, and analytics. They also have superior support by phone, email, and live chat.
HubSpot
This platform has the best free tools for email marketing, with splash pages and an included CRM for sending lead nurturing emails. There’s a limited-feature free plan, and a monthly paid plan starting at $45 for two users. Features include a comprehensive CRM and tools for online marketing, splash pages, ad management, and bot setup for your site. There is also automation for list segmentation and follow-up emails.
Constant Contact
This software for email marketing works great for small companies that need simple online business tools and integrations. It offers a 30-day free trial, or a monthly plan starting at $9.99. This platform includes over 300 email templates and allows simultaneous posting to LinkedIn, Twitter, Facebook, and Instagram. It also works with eCommerce third-party services such as WooCommerce, Shopify, BigCommerce, eBay, Etsy, and others.
MailerLite
MailerLite is the best choice for those looking for a low-cost email marketing solution and great savings for marketers with a hefty list of contacts. There is a free 30-day trial, or a monthly plan starting at $9, with unlimited email sends and 24/7 support. All the MailerLite plans include a drag-and-drop editor, splash pages, forms, and an email automation builder.
ActiveCampaign
ActiveCampaign is the top email automation solution for conditional email drip marketing campaigns. Although there is no free plan, the monthly plan starts at $9 when billed annually or $15 per month when billed by the month. It’s ideal for large email campaigns that are trigger-based as well as for service-oriented companies that rely on emailing reminders, confirmations, and upsells. Although there are unlimited email sends, contact lists are limited to 500 contacts and become more expensive with each increase.
Conclusion
Mailchimp has been the most preferred solution for small businesses due to its robust features, comprehensive marketing interface, and choice of free or paid subscription plans tailored for any size business. Discovering the best email marketing software for your business mainly depends on your marketing budget, preferred features, the size of your contact list, and the anticipated number of monthly email sends. After determining the perfect software fit for your small business, you’ll be on your way to supercharging your marketing campaigns and boosting your revenues.