Based on the webinar transcript, here's a summary in your requested format:
Rich Toupin from AnoLogix is walking through how to optimize your Google Business Profile to help local businesses get found by customers who are actively searching for what you offer.
If you've ever thought:
- "Why am I not showing up when people search for businesses like mine?"
- "I have a Google Business Profile, but I'm not sure if I've set it up correctly…"
- "How do I get more visibility in local search results?"
…then this session is absolutely worth your time.
We'll cover:
- Why Google Business Profile matters (86% of profile views come from searches like "dentist near me")
- The difference between brick-and-mortar and service area businesses (and how to set up each)
- Step-by-step walkthrough of your profile's key sections—from basic info to photos, posts, and reviews
- How to use posts, updates, and photos to stay active and visible
- Quick wins you can implement today to improve your profile's completeness and ranking
This isn't about complicated tech setups or advanced marketing. It's about making sure your basic business information is complete, accurate, and working for you—so Google wants to show your business to local searchers.
Key Stats from the Webinar:
- Only 16 million out of 33 million US small businesses have a Google Business Profile
- 60% of searches happen on mobile devices
- Google recently removed 240 million fake/malicious reviews